Vidcode, an educational start-up run by women, is looking to address the gender imbalance in the tech industry. Currently, most coding jobs are filled by men, and many women and girls have little interest in working their way into the industry. In an attempt to solve this problem, Vidcode is engaging girls with coding by appealing to one of their biggest interests: social media.
The start-up has recently teamed up with Snapchat to create a coding contest in which girls have to code Snapchat geofilters. The winners of the contest will have their geofilters uploaded and used by the entire Snapchat user base.
For teenagers, Snapchat is one of the primary modes of online communication. By capitalizing on the brand's popularity, Vidcode may be able to get more girls interested in coding at a young age, ameliorating the gender gap in the tech industry for years to come.