Category
Tech
Delegated Interfaces
Trend cluster
Category
Independent
Edification
Tech for the aging supports solo learning suited to life interests.
3.7
Trend score
Trend
What is the Independent Edification trend?
Independent Edification: Tech brands are developing independent learning tools that are placing education in the hands of today's aging population. This suits demographics such as seniors and boomers who, despite the standard age of students, are prioritizing the concept of a second life through personal edification and growth. Enabling this shift are numerous digital products that quickly becoming second nature to elderly populations.
Trend themes
Themes within the Independent Edification trend
Three behaviours holding the trend together01
Personalized Learning Tools for Aging Populations
As elderly individuals prioritize personal growth, opportunities for education through tech products are on the rise, presenting a market for personalized learning tools.
02
Brain-Boosting Apps for Cognitive Function
The prevalence of brain training apps emphasizes the growing market for maintaining cognitive function and presents an opportunity for technological innovations that boost brain function.
03
Inclusive Boomer Collaboration Initiatives
Boomer-centric collaboration initiatives are on the rise, presenting opportunities for industries such as technology, health, education, architecture, work, leisure, transport, housing, media, fashion, and beauty to shift the perspective on age stigmas, make intergenerational initiatives, and include diverse age demographics.
Industry implications
What the Independent Edification trend means for industry
Where the trend changes the playbookFor
EdTech
The education industry presents a market for personalized and self-guided learning tools for the growing aging population.
For
Healthcare
Brain-boosting apps and memory supplementing tools for Alzheimer's care provide opportunities for innovation within the healthcare and senior care fields.
For
Financial Services
Financial services can incorporate multi-generational marketing campaigns to create a range of appeal, as seen in the MTCU commercial and other inclusive initiatives.
Workshop question
How are you preparing for the next stage of your consumer's life and their evolving needs?
Trend signals
Trend signals for Independent Edification
Trend score 3.7 out of 10, from popularity 56%, activity 48%, freshness 8%.
Popularity56%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Independent Edification trend
8 featured examples from Apr 29, 2013 to Oct 26, 2017CategoryLife-Stages
Senior-Centered Community Cafes
Mather's Cafes Host Speed Dating and Wine Tastings for Boomers
Opportunity for senior living services to create modern community spaces that offer more engaging activities and full restaurant menus.
CategoryTech
Aspiring Polyglot Apps
This Language Learning App Gamifies the Process of Picking Up Other Tongues
Developing language learning apps with gamification and mnemonic techniques.
CategoryTech
Brain-Boosting Apps
The 'Elevate' App Features Brain Training Games and Cognitive Exercises
The rise of brain training apps like Elevate points to a growing need for software developers to create innovative applications that enhance cognitive skills.
CategoryLife-Stages
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
Opportunity for educational institutions and training providers to develop specialized tech training programs for aging adults, catering to their unique learning needs.
CategoryArt & Design
Inclusive Boomer Collaboration Initiatives
The Age of No Retirement Seeks to Combat Ageism
Harnessing the expertise and perspectives of older individuals to drive technological innovation and inclusive digital experiences.
CategoryLifestyle
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
Opportunity for healthcare providers and tech companies to collaborate in developing innovative apps and technologies for memory support.
CategorySocial Good
Sustainable Business Education Programs
Springboard Innovation Is Designing the Future Locally
Sustainable business education programs like those offered by Springboard Innovation have the potential to disrupt the traditional education industry.
CategoryMarketing
Multi-Generational Loan Ads
This 30-Second MTCU Commercial Shows the Company's Range of Appeal
Financial services industry can leverage digital loan services and omnichannel banking to meet the evolving needs of different generations.
