Category
Art & Design
Sensory Packaging
Trend cluster
Category
Legacy
Merchandising
Brands design spaces to educate consumers on company heritage.
5.3
Trend score
Trend
What is the Legacy Merchandising trend?
Legacy Merchandising: Going beyond immersive concepts, many brands have begun designing dedicated retail spaces in which consumers can learn about company heritage. A unique opportunity to showcase a brand's creation story, such educational spaces aim to inspire consumers to identify with the brand's journey, values and traditions. While these spaces aren't focused on serving as a point of purchase, they are an example of how tangible stories translate into human connection.
Trend themes
Themes within the Legacy Merchandising trend
Three behaviours holding the trend together01
Brand Heritage Spaces
Brands have begun designing dedicated retail spaces in which consumers can learn about company heritage.
02
Immersive Experiences
Retail spaces and pop-up shops are incorporating interactive elements to educate and communicate brand heritage and values.
03
Upscale Branding
Fast food brands and automobile dealerships are updating their branding to create an upscale experience for their customers.
Industry implications
What the Legacy Merchandising trend means for industry
Where the trend changes the playbookFor
Retail
Creating educational retail experiences and immersive pop-up shops.
For
Food and Beverage
Modernizing the fast food experience and incorporating cafe-like atmospheres in car dealerships.
For
Automobiles
Updating dealership experiences with upscale branding and design.
Workshop question
How can your brand combine consumer engagement with consumer education, through in-person marketing? Consider pop-ups shops, retail events and that of the like.
Trend signals
Trend signals for Legacy Merchandising
Trend score 5.3 out of 10, from popularity 70%, activity 80%, freshness 8%.
Popularity70%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Legacy Merchandising trend
6 featured examples from Oct 8, 2015 to Jun 25, 2016CategoryLifestyle
Narrative Supermarket Concepts
The Meny Supermarket Tells the Story of Local Agriculture
Opportunities for grocery retailers to create interactive experiences that educate customers about local products.
CategoryLifestyle
Modernized Fast Food Branding
The KFC Redesign Contemporarily Reflects Its Iconic Heritage
Disruptive innovation opportunity: Integrate modern typography and visual elements to refresh and revitalize branding strategies in the advertising and marketing industry.
CategoryPop Culture
Retrospective Magazine Exhibits
Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015
The exhibition showcased fashion innovations, presenting potential disruptive innovation opportunities for businesses in the fashion industry.
CategoryWorld
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
The rise of interactive exhibitions presents an opportunity for experiential marketing companies to create engaging brand experiences that leave a lasting impact.
CategoryBusiness
Car Dealership Cafes
This Volvo Korea Pop-Up Makes Car Shopping More Experiential
By integrating cafes or other experiential offerings, car dealerships can revolutionize the way customers shop for vehicles and elevate customer satisfaction.
CategoryFashion
Gallery-Style Shoe Stores
The Hall of Fame Pop-Up Showcases adidas' Origins and Brand Heritage
Retailers can explore the concept of gallery-style shoe stores to enhance customer engagement and create memorable shopping experiences.
