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Legacy Merchandising

Brands design spaces to educate consumers on company heritage

Implications - Going beyond immersive concepts, many brands have begun designing dedicated retail spaces in which consumers can learn about company heritage. A unique opportunity to showcase a brand's creation story, such educational spaces aim to inspire consumers to identify with the brand's journey, values and traditions. While these spaces aren't focused on serving as a point of purchase, they are an example of how tangible stories translate into human connection.

SCORE 5.9

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6 Featured, 54 Examples: 665,146 Total Clicks

Date Range: Oct 15 - Jun 16

Trending: Hot

Consumer Insight Topics: Art & Design Marketing Business Design Retail Branding

Featured Examples

Narrative Supermarket Concepts - The Meny Supermarket Tells the Story of Local Agriculture

SCORE 7.1

Warm 18,014 Clicks Pub: Dec 10, 15

Narrative Supermarket Concepts

The Meny Supermarket Tells the Story of Local Agriculture

The Meny Supermarket in Norway is a genuinely engaging and interesting grocery concept that is both interactive and effect in telling the brand’s story. Creating a perfect opportunity to... [More]

Modernized Fast Food Branding - The KFC Redesign Contemporarily Reflects Its Iconic Heritage

SCORE 7.1

Warm 4,812 Clicks Pub: Jun 25, 16

Modernized Fast Food Branding

The KFC Redesign Contemporarily Reflects Its Iconic Heritage

When it comes to something like the recent KFC redesign, it’s important to note its global presence and—as a result—how recognizable it is. When people take that into consideration,... [More]

Retrospective Magazine Exhibits - Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015

SCORE 5.8

Warm 1,118 Clicks Pub: Oct 7, 15

Retrospective Magazine Exhibits

Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015

In order to celebrate its 10th anniversary, British gossip magazine Grazia held an exhibition earlier this year at the Getty Images Gallery in London. Spanning three weeks, the exhibition... [More]

Sneaker Heritage Festival Venues - The Nike Air Max Con Hong Kong Event Shows the Shoe's History

SCORE 5.4

Warm 17,174 Clicks Pub: Mar 25, 16

Sneaker Heritage Festival Venues

The Nike Air Max Con Hong Kong Event Shows the Shoe's History

The Nike Air Max Con festivities in Hong Kong take place at a multi-storey venue with plenty of immersive exhibitions and opportunities for brand fans to interact with product. Different exhibits... [More]

Car Dealership Cafes - This Volvo Korea Pop-Up Makes Car Shopping More Experiential

SCORE 5.5

Warm 1,332 Clicks Pub: May 18, 16

Car Dealership Cafes

This Volvo Korea Pop-Up Makes Car Shopping More Experiential

Volvo Korea recently stunned a car dealership’s visitors in Garosugil, Sinsa-dong with a pop-up cafe that made their browsing experience a more memorable and enjoyable affair. Titled ‘... [More]

SCORE 3.7

Mild 2,475 Clicks Pub: May 13, 16

Gallery-Style Shoe Stores

The Hall of Fame Pop-Up Showcases adidas' Origins and Brand Heritage

Last year, adidas opened its Hall of Fame pop-up shop in Seoul’s swanky Gangnam district. However, instead of simply giving customers a place to purchase the brand’s classic Superstar... [More]