Brands design spaces to educate consumers on company heritage
Implications - Going beyond immersive concepts, many brands have begun designing dedicated retail spaces in which consumers can learn about company heritage. A unique opportunity to showcase a brand's creation story, such educational spaces aim to inspire consumers to identify with the brand's journey, values and traditions. While these spaces aren't focused on serving as a point of purchase, they are an example of how tangible stories translate into human connection.
Workshop Question - How can your brand combine consumer engagement with consumer education, through in-person marketing? Consider pop-ups shops, retail events and that of the like.
Trend Themes
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Brand Heritage Spaces — Brands have begun designing dedicated retail spaces in which consumers can learn about company heritage.
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Immersive Experiences — Retail spaces and pop-up shops are incorporating interactive elements to educate and communicate brand heritage and values.
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Upscale Branding — Fast food brands and automobile dealerships are updating their branding to create an upscale experience for their customers.
Industry Implications
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Retail — Creating educational retail experiences and immersive pop-up shops.
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Food and Beverage — Modernizing the fast food experience and incorporating cafe-like atmospheres in car dealerships.
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Automobiles — Updating dealership experiences with upscale branding and design.
