Del Taco recently debuted a brand new taco named after the brand itself. With a nod to the brand's original taco recipe created back in the 1960s, the new dish is sure to appeal to consumers looking for a little taste of nostalgia.
The new dish is called 'The Del Taco' and it is described by the chain as "a bigger, fresher, and better-tasting crunchy beef taco, worthy of the brand's name." The dish itself is meant to replace the brand's Double Beef Classic Taco by offering consumers more seasoned ground beef, more freshly-grated cheese, chopped tomatoes, lettuce and a crunchier corn shell. Consumers also have the option to substitute seasoned turkey for the beef at no extra charge.
With many brand's looking to tap into their roots, The Del Taco serves as a perfect example of nostalgia-focused branding.
Why This Trend Is Growing
- Nostalgia-focused Food Branding
- Creating food items that have a nostalgic appeal to consumers is a compelling trend for food service businesses.
- Brand-themed Menu Offerings
- Creating menu offerings named after brands can enhance a brand's image and create excitement for consumers.
- Upgraded Classic Dishes
- Offering upgraded versions of classic dishes is a trend that can attract consumers looking for new twists on old favorites.
Industries Being Reshaped
- Fast Food
- Fast food chains can capitalize on creating innovative menu items that have a nostalgic appeal to consumers for increased sales.
- Brand Management
- Brands could consider creating menu items named after themselves to enhance brand recognition and create excitement among consumers.
- Restaurant Marketing
- Restaurant marketers can promote menu items that offer an upgraded version of a classic dish to appeal to consumers looking for new dining experiences.
