Del Taco is Serving Up a New Lineup of Epic Tortas
Katherine Pendrill — August 30, 2022 — Lifestyle
References: fastfoodpost
Del Taco is giving fans a new way to keep hunger at bay with its new Epic Tortas lineup.
For those unfamiliar, a torta is a savory Mexican sandwich served on a soft roll and filled with meat and other toppings like salsa and iceberg lettuce. Del Taco's new Epic Tortas lineup consists of three sandwiches, all served on a freshly toasted 7-inch roll, along with meat, house-made pico de gallo, house-grated cheddar cheese, and other toppings. The new Carne Asada & Queso Epic Torta also features freshly grilled carne asada and Del’s signature Queso Blanco, while the Chicken BLT Epic Torta features freshly grilled, marinated chicken. Lastly, the new Crispy Chicken & Guac Epic Torta features two crispy chicken strips topped with guacamole.
The new Epic Tortas officially launch on September 1.
Image Credit: Del Taco
For those unfamiliar, a torta is a savory Mexican sandwich served on a soft roll and filled with meat and other toppings like salsa and iceberg lettuce. Del Taco's new Epic Tortas lineup consists of three sandwiches, all served on a freshly toasted 7-inch roll, along with meat, house-made pico de gallo, house-grated cheddar cheese, and other toppings. The new Carne Asada & Queso Epic Torta also features freshly grilled carne asada and Del’s signature Queso Blanco, while the Chicken BLT Epic Torta features freshly grilled, marinated chicken. Lastly, the new Crispy Chicken & Guac Epic Torta features two crispy chicken strips topped with guacamole.
The new Epic Tortas officially launch on September 1.
Image Credit: Del Taco
Trend Themes
1. Mexican Sandwich Trend - Opportunity for food industry to explore and expand the market for the savory Mexican sandwich trend beyond traditional Mexican restaurants.
2. Gourmet Convenience Trend - Opportunity for food industry to capitalize on the demand for quick, but gourmet options, by offering elevated handheld sandwiches like tortas through fast-casual chains and convenience stores.
3. Customizable Torta Trend - Opportunity for food industry to introduce customizable tortas at restaurants which will allow customers to tailor their sandwich to individual tastes and preferences.
Industry Implications
1. Fast-food Chain Industry - Opportunity for fast-food chains to compete with traditional Mexican restaurants and increase market share by introducing their take on the traditional Mexican sandwich trend.
2. Fast Casual Industry - Opportunity for fast-casual restaurants to capitalize on the gourmet convenience trend by offering elevated and customizable handheld sandwiches like tortas.
3. Convenience Store Industry - Opportunity for convenience stores to tap into the demand for gourmet quick options by offering pre-made, fresh and customizable tortas as a snack or meal option.
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