Consumers turn to personalized methods of wellness
Implications - Consumers continue to expect customization in all aspects of their lives, including health. Taking their unique genetic makeup and personalized histories into consideration, consumers are searching for forms of diagnosis, treatment and preventative care that are tailored to them. This goes beyond personal preferences, suggesting that customization is the most effective method of ensuring long-term well-being.
Workshop Question - What generic brand experiences can you customize to engage consumers on a more personalized level?
Trend Themes
1. Customized Health - Consumers are seeking personalized methods of wellness, including tailored diagnosis, treatment and preventative care.
2. Genetic Lifestyle Guidance - Consumers are using DNA samples and genetic data to receive lifestyle guidance and customized wellness plans.
3. Genetics-revealing Apps - Consumers can now access individual DNA sequencing and information for personalized lifestyle decisions.
Industry Implications
1. Healthcare Industry - There is a growing need in the healthcare industry for personalized and customized treatment and preventative care.
2. Wellness Industry - Customized wellness plans and personalized supplements are becoming increasingly popular in the wellness industry.
3. Genetic Testing Industry - The genetic testing industry is expanding to offer more comprehensive testing and personalized consumer results.
