Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Health
Consumers turn to personalized methods of wellness.
4.3
Trend score
Trend
What is the Customized Health trend?
Customized Health: Consumers continue to expect customization in all aspects of their lives, including health. Taking their unique genetic makeup and personalized histories into consideration, consumers are searching for forms of diagnosis, treatment and preventative care that are tailored to them. This goes beyond personal preferences, suggesting that customization is the most effective method of ensuring long-term well-being.
Trend themes
Themes within the Customized Health trend
Three behaviours holding the trend together01
Customized Health
Consumers are seeking personalized methods of wellness, including tailored diagnosis, treatment and preventative care.
02
Genetic Lifestyle Guidance
Consumers are using DNA samples and genetic data to receive lifestyle guidance and customized wellness plans.
03
Genetics-Revealing Apps
Consumers can now access individual DNA sequencing and information for personalized lifestyle decisions.
Industry implications
What the Customized Health trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
There is a growing need in the healthcare industry for personalized and customized treatment and preventative care.
For
Wellness Industry
Customized wellness plans and personalized supplements are becoming increasingly popular in the wellness industry.
For
Genetic Testing Industry
The genetic testing industry is expanding to offer more comprehensive testing and personalized consumer results.
Workshop question
What generic brand experiences can you customize to engage consumers on a more personalized level?
Trend signals
Trend signals for Customized Health
Trend score 4.3 out of 10, from popularity 67%, activity 55%, freshness 8%.
Popularity67%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Customized Health trend
5 featured examples from Sep 2, 2015 to Apr 20, 2016CategoryLifestyle
Versatile Personal Massagers
The Adjustable Fit Muscle Massager Offers Intuitive Tension Relief
The health and wellness industry can leverage the Adjustable Fit Muscle Massager to provide personalized pain relief solutions for individuals seeking alternative therapies.
CategoryLifestyle
Genetic Lifestyle Guidance
The DNA Lifestyle Coach Uses AI Technology To Help You Achieve Wellness
The healthcare industry can leverage genetic lifestyle guidance, powered by AI, to provide personalized recommendations and improve patient outcomes.
CategoryLifestyle
Customized Wellness Programs
This Service Provides Personalized Supplements for Customers
This industry of personalized vitamins and supplements is disrupting the traditional mass-marketed industry.
CategoryLifestyle
Healthy Connected Lamps
The Philips x Xiaomi EyeCare Connected Lamp Reduces Eye Strain
Creating products and technology that improve overall health and wellness, with a focus on preventative measures.
CategoryTech
Genetics-Revealing Apps
myGenome Makes Your Full Genome Sequencing Available via Your Smartphone
The healthcare industry can leverage the data and insights from smartphone apps like myGenome to develop personalized treatment plans and proactive disease management strategies.
