This Service Provides Personalized Supplements for Customers
Katherine Pendrill — September 1, 2015 — Lifestyle
References: gowellpath & psfk
'WellPath' is a new company that provides individuals with personalized supplements. While there are many tools available to help consumers eat better, many of these programs are designed with a one-size-fits-all approach in mind. In contrast, WellPath designs plans that cater to an individual's distinct health and wellness goals.
In order to create its customized wellness plans, WellPath begins with a consultation. During this time, customers are asked to answer a series of questions and provide data collected from their personal activity tracker. Based on this information, WellPath designs personalized supplements that can be delivered directly to the individual's door. The company updates the information over time to ensure that the wellness program evolves as the customer's lifestyle or performance changes.
WellPath gives consumers an opportunity to access supplements that will fit their specific needs.
In order to create its customized wellness plans, WellPath begins with a consultation. During this time, customers are asked to answer a series of questions and provide data collected from their personal activity tracker. Based on this information, WellPath designs personalized supplements that can be delivered directly to the individual's door. The company updates the information over time to ensure that the wellness program evolves as the customer's lifestyle or performance changes.
WellPath gives consumers an opportunity to access supplements that will fit their specific needs.
Trend Themes
1. Personalized Supplements - The trend of customized supplements is disrupting the traditional mass-marketed vitamin and supplement industry.
2. Data-driven Wellness Programs - The trend of using data collected from personal activity trackers and user input is creating opportunities for technology companies to offer more personalized wellness services.
3. Subscription-based Wellness Services - The trend of monthly subscription-based services is creating new business models for wellness companies to offer ongoing, personalized support to customers.
Industry Implications
1. Personalized Vitamins and Supplements - This industry of personalized vitamins and supplements is disrupting the traditional mass-marketed industry.
2. Healthtech - The healthtech sector is driving the use of data and technology to create more personalized wellness programs for customers.
3. Subscription-based Services - The subscription-based wellness industry is offering new business models for companies to offer ongoing, personalized support to customers.
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