Garrett Leight's Fall/Winter 2014 collection features brand-new colors, different sizing options and layered, mirrored lenses.
Take, for instance, The Wellesely, a pair of sunglasses featuring a defined frame and vintage hues; or the Washington, an acetate-and-metal hybrid frame. The Pacific and the Kinney are two of the aforementioned layered, mirrored lenses, and they come in a variety of colors, from the regular primary hues (red/green/blue) to more sophisticated metallic options. Classic silhouettes, such as the Wilson and Dillon, remain available, although you now have the option of getting them in a larger size. The brand has done excellent work in expanding and innovating without losing its sense of identity.
These new optical styles are presented in this sleek, black-and-white lookbook, starring bespectacled, bearded hipsters.
Key Themes Behind This Trend
- Expanded Color Options
- Garrett Leight Fall/Winter collection introduces brand-new colors for sunglasses, offering consumers a wider range of options.
- Layered, Mirrored Lenses
- The Pacific and Kinney sunglasses feature layered, mirrored lenses, providing a unique and stylish look for fashion-forward individuals.
- Larger Sizing Options
- Classic silhouettes like the Wilson and Dillon sunglasses now come in larger sizes, catering to customers with different preferences and needs.
Where This Applies
- Fashion Accessories
- The Garrett Leight Fall/Winter collection showcases new trends in sunglasses, presenting opportunities for innovation in the fashion accessories industry.
- Eyewear
- The introduction of layered, mirrored lenses by Garrett Leight creates disruptive innovation potential within the eyewear industry.
- Retail
- Expanded color options and larger sizing choices in sunglasses open up new business opportunities for retailers in the fashion industry.
