Seeking a natural alternative, consumers turn to nourishing hair treatment
Implications - Seeking to combat hair loss in a more natural manner, consumers are turning to products and serums that utilize organic health ingredients for allure. Bypassing the need for abrasive surgery, consumers are utilizing products that incorporate things like superfoods and minerals to rejuvenate their hair. These products reflect a shift in beauty rituals toward tactics that prioritize nourishment rather than a quick fix.
Workshop Question - What are the ways your brand can help its consumers achieve long term goals?
Trend Themes
1. Organic Hair Care - Consumers are seeking natural alternatives and organic health ingredients to rejuvenate their hair and combat hair loss, creating an opportunity for the beauty industry to develop natural hair care products.
2. DIY Hair Treatments - DIY hair treatments featuring natural and specific apothecary-like ingredients are emerging, particularly hair rejuvenation treatments and conditioning hair cocktails.
3. Superfood Hair Masks - Using superfood ingredients in hair masks, like quinoa, is growing in popularity as consumers seek revitalizing benefits of superfoods to maintain and rejuvenate hair health.
Industry Implications
1. Beauty Industry - Beauty companies can capitalize on the trend of organic hair care to develop more natural and nourishing hair products.
2. Apothecary-inspired Industry - The trend of DIY hair treatments and conditioning hair cocktails creates an opportunity for apothecary-inspired businesses to produce more natural and customizable hair treatments.
3. Superfood Industry - The trend of superfood hair masks offers an opportunity for the superfood industry to expand into beauty products and capitalize on the revitalizing benefits of superfoods.
