Category
Lifestyle
Assisted Choices
Trend cluster
Category
Organic
Restoration
Seeking a natural alternative, consumers turn to nourishing hair treatment.
3.6
Trend score
Trend
What is the Organic Restoration trend?
Organic Restoration: Seeking to combat hair loss in a more natural manner, consumers are turning to products and serums that utilize organic health ingredients for allure. Bypassing the need for abrasive surgery, consumers are utilizing products that incorporate things like superfoods and minerals to rejuvenate their hair. These products reflect a shift in beauty rituals toward tactics that prioritize nourishment rather than a quick fix.
Trend themes
Themes within the Organic Restoration trend
Three behaviours holding the trend together01
Organic Hair Care
Consumers are seeking natural alternatives and organic health ingredients to rejuvenate their hair and combat hair loss, creating an opportunity for the beauty industry to develop natural hair care products.
02
DIY Hair Treatments
DIY hair treatments featuring natural and specific apothecary-like ingredients are emerging, particularly hair rejuvenation treatments and conditioning hair cocktails.
03
Superfood Hair Masks
Using superfood ingredients in hair masks, like quinoa, is growing in popularity as consumers seek revitalizing benefits of superfoods to maintain and rejuvenate hair health.
Industry implications
What the Organic Restoration trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty companies can capitalize on the trend of organic hair care to develop more natural and nourishing hair products.
For
Apothecary-inspired Industry
The trend of DIY hair treatments and conditioning hair cocktails creates an opportunity for apothecary-inspired businesses to produce more natural and customizable hair treatments.
For
Superfood Industry
The trend of superfood hair masks offers an opportunity for the superfood industry to expand into beauty products and capitalize on the revitalizing benefits of superfoods.
Workshop question
What are the ways your brand can help its consumers achieve long term goals?
Trend signals
Trend signals for Organic Restoration
Trend score 3.6 out of 10, from popularity 65%, activity 36%, freshness 8%.
Popularity65%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Organic Restoration trend
4 featured examples from Nov 19 to Nov 20, 2015CategoryFashion
Nourishing Hair Oils
Bliss Co's Hair Rejuvenation Treatment Offers Care from Root to Tip
Natural and organic beauty brands have an opportunity to expand their product lines to include hair rejuvenation treatments and natural scalp care products.
CategoryFashion
Conditioning Hair Cocktails
Shealicious Hair Restoration Line Features Containers for DIY Mixing
The DIY beauty trend opens up opportunities for companies to develop and market customizable hair and skincare products that cater to individual preferences.
CategoryFashion
Superfood Hair Masks
The Rahua Mask Treatement Contains Omega 9 and Quinoa to Penetrate the Hair
The hair care industry can explore the use of superfoods and natural ingredients in developing new hair masks and treatments that provide health-boosting properties and improve ha…
CategoryFashion
Homemade Brow Growth Serums
This Brow Thickening Gel is Made Using Essential Oils
The beauty and personal care industry will continue to be disrupted by homemade and plant-based beauty solutions as consumers seek natural alternatives to chemical-based products.
