Oil and water are known to be two things that don't mix, but that didn't stop Bumble and Bumble from bringing them together in its Surf Infusion sea salt spray for hair.
The product is described as a "salt-in-oil innovation," since it is labeled as a bi-phase beauty product that contains both salt water and oil. This means that the oil and water stay separated until the bottle is shaken before use. The formula is made up of a blend of coconut, mango seed, passion fruit and palm oils, a combination that would probably result in a pleasing tropical scent just as much as enhanced texture.
In addition to promising soft, touchable wavy hair without the crunch, ingredients like coconut fruit and algae extracts are reported to prevent UV rays from damaging hair.
What Makes This Trend Stand Out
- Bi-phase Beauty Products
- There is an opportunity for creating more bi-phase beauty products that combine two contrasting ingredients for enhanced performance.
- Natural Hair Care
- Creating hair care products with natural ingredients like coconut, mango seed, and passion fruit oils presents a disruptive innovation opportunity in the industry.
- UV Protection in Hair Care
- Developing hair care products with UV protection properties, such as coconut fruit and algae extracts, can bring disruptive innovation to the industry.
Sectors Adopting This
- Beauty and Personal Care
- The bi-phase beauty product trend opens up opportunities for innovation in the beauty and personal care industry.
- Hair Care
- The use of natural ingredients and UV protection in hair care products presents disruptive innovation opportunities in the industry.
- Cosmetics
- Combining contrasting ingredients in beauty products, like salt water and oil, can disrupt the cosmetics industry and lead to innovative formulations.
