Sporty Summer Dresses

This Christian Oita Fashion Story is Lensed for Glamour Italia

Christian Oita's 'White Symphony' editorial is captured for the pages of Glamour Italia. Starring model Doug Douglas, this series spotlights youthful and forward-thinking activewear.

Model Doug is styled by Valentina Di Pinto who handpicks her wardrobe of flirty dresses and tailored separates that are showcased in an all-white palette. These wardrobe picks are paired with structured sandals and sneakers that feature knotted accents. Sourced from labels like Cavalli, Marc Jacobs and Burberry, each clothing item marries aesthetics with function and appears both chic and comfortable.

Christian Oita's latest Glamour Italia feature also highlights headpieces and sunglasses that also represent its sporty aesthetic. Hair and makeup for this image series is the work of Marco Minunno and Cosetta Giorgetti who reference the 60s when creating their MOD-inspired beauty looks.

Activewear Dresses
The rise of dresses in the activewear space is an opportunity for fashion brands to create stylish and comfortable clothing for women on-the-go.
Flirty Sportswear
Add a touch of flirty style to your workout routine with sportswear that is both functional and trendy, creating an opportunity for sportswear brands to expand their offerings.
Mod-inspired Beauty
The 60s beauty trends are making a comeback, presenting an opportunity for makeup and beauty companies to create new products that cater to this era's aesthetic.

Where This Applies

Activewear
Fashion companies that specialize in activewear have an opportunity to incorporate dresses into their product lines, creating a new category of clothing for women who live active lifestyles.
Sportswear
Sportswear brands can incorporate flirty designs and silhouettes into their clothing lines, making clothing both fashionable and functional for women on-the-go.
Beauty
The 60s beauty trends are making a comeback, creating an opportunity for makeup and beauty companies to create new products that cater to this era's aesthetic and inspire a new trend in the industry.
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 97%
Activity 87%
Freshness 8%