Just in time for the holiday season, the winter Starbucks snacks creatively reflect popular fashion with a gingerbread cookie decorated with an icing ugly sweater design. The gingery cookie adds a comical spin to a traditionally plain gingerbread man with some added color and humor.
Ugly Christmas sweaters are a staple to the holidays of many consumers, denoting a kitschy knitted jumper design that is worn to dinners, parties and soirees with a slew of tacky embellishments. Starbucks honors this tradition in the brand's baked goods with a gingerbread man biscuit covered in a blue icing shirt topped with a white icing snowflake and red sprinkles.
The addition of humor into festive food products targets millennial demographics by leveraging amusement.