This year, Starbucks is putting a fun twist on the classic chocolate advent calendar. The 2015 edition comes in a tree-shaped package that includes 25 reusable tin ornaments and a tree trunk base that's made from a gift card. While getting a set of Christmas decorations and a limited-edition $5 gift card seems like a treat enough, each of the baubles are filled with individually wrapped pieces of milk chocolate and peppermint bark.
The festive Christmas countdown provides a sweet way to celebrate the season year after year.
While few kids and adults would complain about receiving treats from a chocolate-filled advent calendar in a plain rectangular box, there are now dozens of creative Christmas countdowns stuffed with everything from cookies to pastries that take inventive forms.
Key Themes Behind This Trend
- Creative Advent Calendars
- There is a growing trend of creating unconventional and creative advent calendars with various treats and goodies to make the holiday season more fun and festive.
- Reusable Advent Calendar Packaging
- More companies are using reusable packaging for advent calendars, such as the Starbucks tree-shaped package, to promote sustainability and reduce waste.
- Multi-functional Advent Calendars
- There is a trend of advent calendars serving multiple purposes, as seen with the Starbucks advent calendar that also functions as a set of Christmas decorations and includes a limited-edition gift card.
Where This Applies
- Food and Beverage
- Food and beverage companies can take advantage of this trend by creating unique advent calendars with fun and seasonal foods and drinks to offer consumers an exciting way to count down to Christmas.
- Retail
- Retail businesses can benefit from this trend by offering reusable advent calendar packaging to promote sustainability, and by incorporating other multi-functional features to increase value and appeal to customers.
- Packaging
- Packaging companies can take advantage of this trend by developing creative and unique reusable packaging solutions for advent calendars that also promote sustainability and reduce waste.
