The Blue Bottle Coffee Comes Packaged in a Milk Carton

 - Jun 18, 2014
References: bluebottlecoffee & lovelypackage
New Orleans-based company Blue Bottle Coffee recently created this adorable iced coffee drink that comes packaged just like a retro milk carton.

Blue Bottle Coffee decided to incorporate the vintage look of milk cartons in the packaging design for its iced coffee because it creates more of an intimate experience between the product and the consumers. The carton is made from white cardboard that features dark brown text with a blue bottle graphic. Coffee drinkers are encouraged to fold back the top corner of the carton and use a straw to drink the deliciously aromatic ice coffee made from clove milk and chicory, cane sugar. The carton features a minimalistic and utilitarian design scheme with limited text and graphics that tie into the brand's natural and organic aesthetic.