New Orleans-based company Blue Bottle Coffee recently created this adorable iced coffee drink that comes packaged just like a retro milk carton.
Blue Bottle Coffee decided to incorporate the vintage look of milk cartons in the packaging design for its iced coffee because it creates more of an intimate experience between the product and the consumers. The carton is made from white cardboard that features dark brown text with a blue bottle graphic. Coffee drinkers are encouraged to fold back the top corner of the carton and use a straw to drink the deliciously aromatic ice coffee made from clove milk and chicory, cane sugar. The carton features a minimalistic and utilitarian design scheme with limited text and graphics that tie into the brand's natural and organic aesthetic.
What's Driving This Trend
- Retro Packaging Design
- Incorporating retro packaging design creates a more intimate experience between product and consumer.
- Minimalistic Package Design
- Minimalistic and utilitarian package design can tie into a brand's natural and organic aesthetic.
- Convenient Drink Packaging
- Innovative and convenient packaging can attract consumers looking for on-the-go products.
Who This Affects Most
- Food and Beverage
- Companies in the food and beverage industry can use unique packaging to enhance their brand identity.
- Retail
- Companies in the retail industry can use innovative packaging design to attract customers and stand out from competitors.
- Hospitality
- Innovative and convenient packaging can be used by the hospitality industry to provide guests with easy-to-carry and attractive beverage options.
