Category
Fashion
Scaled Restraint
Trend cluster
Category
Experimental
Grooming
Grooming products incorporate unexpected ingredients for allure.
4.5
Trend score
Trend
What is the Experimental Grooming trend?
Experimental Grooming: Personal care products are turning to unconventional ingredients to generate intrigue. Including ingredients like beer and liquorice extract into grooming and hair care products, brands are seeking to not only add an experiential element to their product, but also expand market interest beyond their traditional consumer audience.
Trend themes
Themes within the Experimental Grooming trend
Three behaviours holding the trend together01
Unconventional Ingredients
Brands are utilizing unexpected ingredients like beer and liquorice extract to add an experiential element to their grooming and hair care products.
02
Sensory Experience
With consumers interested in exploring unusual flavors, grooming products that involve more than one of the senses are emerging, shifting the experience of using and showcasing personal care products.
03
Handmade Luxurious Bath Products
Local brands offer handmade luxurious bath products curated from high-quality ingredients that prioritize male grooming, providing an opportunity for consumers to indulge in stress-free and easy to put together self-pampering regimes.
Industry implications
What the Experimental Grooming trend means for industry
Where the trend changes the playbookFor
Personal Care & Grooming
Unconventional ingredients and experiential elements are emerging in the personal care and grooming industry, shifting the conventional consumer audience and creating opportunities for innovation.
For
Alcohol Industry
With companies incorporating alcohol as an ingredient, there is an opportunity to create strategic partnerships between the personal care and grooming industry and the alcohol industry.
For
Handmade Goods
Handcrafted and luxury grooming products that prioritize quality ingredients and an indulgent experience are valuable and attractive to consumers looking for unique and personalized products.
Workshop question
What's a beloved product from another category that you could integrate into your brand's offering?
Trend signals
Trend signals for Experimental Grooming
Trend score 4.5 out of 10, from popularity 70%, activity 57%, freshness 8%.
Popularity70%
Activity57%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Experimental Grooming trend
4 featured examples from Jul 7 to Nov 17, 2015CategoryFashion
Masculine Marbled Bath Products
The WXA Store Offers Luxurious Beard Oils and Bath Bombs for Men
The male grooming industry presents an opportunity to disrupt traditional gender norms and offer unique products that cater to male creatives seeking self-care and self-expression.
CategoryFashion
Beer-Infused Beard Products
This Range of Beard Grooming Products Contains Traces of Beer
Cosmetic brands could explore incorporating different types of alcohol in their products for added benefits and uniqueness.
CategoryFashion
Pumpkin Beard Oils
The Simply Great Beard Skincare Oil Comes in a Festive Autumnal Scent
The skincare industry can explore innovative formulations and expand their product lines to include skincare oils catered specifically to beard grooming and scented oils for uniqu…
CategoryFashion
Whiskey Moustache Wax
Johnnie Walkers's Hair Wax Pairs Well with the Johnnie and Ginger Flavor
Opportunity for alcohol brands to expand into the grooming industry.
