Grooming products incorporate unexpected ingredients for allure
Implications - Personal care products are turning to unconventional ingredients to generate intrigue. Including ingredients like beer and liquorice extract into grooming and hair care products, brands are seeking to not only add an experiential element to their product, but also expand market interest beyond their traditional consumer audience.
Workshop Question - What's a beloved product from another category that you could integrate into your brand's offering?
Trend Themes
1. Unconventional Ingredients - Brands are utilizing unexpected ingredients like beer and liquorice extract to add an experiential element to their grooming and hair care products.
2. Sensory Experience - With consumers interested in exploring unusual flavors, grooming products that involve more than one of the senses are emerging, shifting the experience of using and showcasing personal care products.
3. Handmade Luxurious Bath Products - Local brands offer handmade luxurious bath products curated from high-quality ingredients that prioritize male grooming, providing an opportunity for consumers to indulge in stress-free and easy to put together self-pampering regimes.
Industry Implications
1. Personal Care & Grooming - Unconventional ingredients and experiential elements are emerging in the personal care and grooming industry, shifting the conventional consumer audience and creating opportunities for innovation.
2. Alcohol Industry - With companies incorporating alcohol as an ingredient, there is an opportunity to create strategic partnerships between the personal care and grooming industry and the alcohol industry.
3. Handmade Goods - Handcrafted and luxury grooming products that prioritize quality ingredients and an indulgent experience are valuable and attractive to consumers looking for unique and personalized products.
