Experimental Grooming

Grooming products incorporate unexpected ingredients for allure

Implications - Personal care products are turning to unconventional ingredients to generate intrigue. Including ingredients like beer and liquorice extract into grooming and hair care products, brands are seeking to not only add an experiential element to their product, but also expand market interest beyond their traditional consumer audience.
SCORE 5.4
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192,715 Total Clicks
Jul 15 - Nov 15
Warm
FashionCosmetics
Featured Examples
Masculine Marbled Bath Products - The WXA Store Offers Luxurious Beard Oils and Bath Bombs for Men
SCORE 6.7
Warm 3,922 Clicks Pub: Nov 17, 15
Masculine Marbled Bath Products
The WXA Store Offers Luxurious Beard Oils and Bath Bombs for Men
Hailing from the West coast city of Vancouver is local brand WXA creating handmade luxurious bath products designed for male creatives looking to unwind with accessories such as dapper beard oils,... [More]
Beer-Infused Beard Products - This Range of Beard Grooming Products Contains Traces of Beer
SCORE 5.1
Warm 1,619 Clicks Pub: Oct 30, 15
Beer-Infused Beard Products
This Range of Beard Grooming Products Contains Traces of Beer
Carlsberg has teamed together with Danish cosmetics company ‘Urtegaarden’ to create this line of beard grooming beauty products that contains traces of Carlsberg premium pilsner beer.... [More]
Whiskey Moustache Wax - Johnnie Walkers's Hair Wax Pairs Well with the Johnnie and Ginger Flavor
SCORE 4.7
Average 1,528 Clicks Pub: Jul 7, 15
Whiskey Moustache Wax
Johnnie Walkers's Hair Wax Pairs Well with the Johnnie and Ginger Flavor
As if moustache hair wax wasn’t already a product that’s niche enough, Johnnie Walker’s take on the grooming wax specifically appeals to male whiskey drinkers with facial hair.... [More]
Pumpkin Beard Oils - The Simply Great Beard Skincare Oil Comes in a Festive Autumnal Scent
SCORE 4.8
Average 981 Clicks Pub: Oct 13, 15
Pumpkin Beard Oils
The Simply Great Beard Skincare Oil Comes in a Festive Autumnal Scent
The line of skincare oils by Simply Great Beard Oil are ideal for gentlemen looking to groom their facial hair and add some aromatic scent to their daily routine through their skincare products.... [More]
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