Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Post-Consumption
Packaging
Packaging designs boast post-consumption uses unrelated to the product.
3.8
Trend score
Trend
What is the Post-Consumption Packaging trend?
Post-Consumption Packaging: Brands are experimenting with earth-friendly branding opportunities by commissioning packaging designs with unexpected post-consumption uses. Although dual-purpose packaging is not new, the insistence on providing inventive uses for packaging unrelated to the purchased product is what sets this pattern apart. This progression speaks to the popularity of maker culture and the opportunity to delight consumers by inserting unexpected extras into product interaction.
Trend themes
Themes within the Post-Consumption Packaging trend
Three behaviours holding the trend together01
Sustainable packaging
Brands are exploring the use of packaging designs with post-consumption uses to appeal to eco-conscious consumers.
02
Dual-purpose packaging
Designers are creating packaging that can be upcycled to work alongside existing household items, delighting consumers by inserting unexpected extras into product interaction.
03
Interactive packaging
Companies are using packaging technology to offer entertainment experiences in conjunction with their products, such as Pizza Hut's Blockbuster Pizza Box with a built-in projector.
Industry implications
What the Post-Consumption Packaging trend means for industry
Where the trend changes the playbookFor
Packaging industry
The packaging industry can create innovative solutions by embracing the concept of sustainable packaging or expanding the functionality of packaging materials.
For
Entertainment industry
The entertainment industry can explore using interactive packaging, such as Pizza Hut's projector box, to enhance consumer experiences with their products.
For
Consumer electronics
The use of packaging technology for interactive designs, such as Nutri-Grain's BOLT cereal box virtual reality headset, presents opportunities for innovation within the consumer electronics industry.
Workshop question
How can you present a sustainable aspect to your brand by creating dual usage packaging?
Trend signals
Trend signals for Post-Consumption Packaging
Trend score 3.8 out of 10, from popularity 56%, activity 49%, freshness 8%.
Popularity56%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Post-Consumption Packaging trend
5 featured examples from Nov 10, 2014 to Dec 3, 2015CategoryEco
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
Food brands can explore innovative packaging solutions to enhance customer satisfaction and drive brand loyalty.
CategoryEco
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
Designing packaging solutions that enhance functionality and sustainability.
CategoryLifestyle
Multipurpose Oil Packaging
This Oil Bottle Packaging Transforms into a Light Fixture
Brands in the CPG industry can explore innovative packaging designs that have secondary utility to enhance consumer engagement.
CategoryMarketing
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
Food and beverage companies can leverage VR cereal boxes as a marketing tool to elevate their brand perception and create memorable experiences for customers.
CategoryArt & Design
Foldable Book Cameras
'This Book is a Camera' Pop-Up Novel Pages Creatively Turn into the Device
Publishers and authors could utilize this technology to enhance storytelling by incorporating interactive elements to their books.
