Post-Consumption Packaging

Packaging designs boast post-consumption uses unrelated to the product

Implications - Brands are experimenting with earth-friendly branding opportunities by commissioning packaging designs with unexpected post-consumption uses. Although dual-purpose packaging is not new, the insistence on providing inventive uses for packaging unrelated to the purchased product is what sets this pattern apart. This progression speaks to the popularity of maker culture and the opportunity to delight consumers by inserting unexpected extras into product interaction.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
122,086 Total Clicks
Nov 14 - Dec 15
Average
Featured Examples
Pizza Box Projectors - Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
SCORE 7.2
Warm 10,347 Clicks Pub: May 22, 15
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
The Blockbuster Pizza Box by Pizza Hut might not seem like an obvious invention, but it’s one that will delight customers to no end. Not only does it cleverly turn what would otherwise be... [More]
Responsible Kite Packaging - Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
SCORE 5.1
Warm 4,110 Clicks Pub: Jan 28, 15
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
Responsible packaging doesn’t have to equate to the type of material used to make the designs as the kite packaging shows. Instead, the kite packaging relies on versatility to make it useful... [More]
Multipurpose Oil Packaging - This Oil Bottle Packaging Transforms into a Light Fixture
SCORE 2.8
Mild 3,928 Clicks Pub: Nov 10, 14
Multipurpose Oil Packaging
This Oil Bottle Packaging Transforms into a Light Fixture
Although there is a lot of emphasis that tends to be put on getting a product off of the shelves and home with consumers through attention-grabbing packaging, there are few designs that propose ways... [More]
VR Cereal Boxes - Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
SCORE 4.6
Average 334 Clicks Pub: Sep 12, 15
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
With a bowl of Nutri-Grain BOLT cereal, it’s now possible to experience virtual reality for breakfast. Customers in New Zealand will be able to purchase a special cereal box that can be... [More]
Foldable Book Cameras - 'This Book is a Camera' Pop-Up Novel Pages Creatively Turn into the Device
SCORE 2.4
Untested 542 Clicks Pub: Dec 3, 15
Foldable Book Cameras
'This Book is a Camera' Pop-Up Novel Pages Creatively Turn into the Device
Moving beyond the singular function of a book is the ‘This Book is a Camera’ pop-up novel that features pages that creatively fold into a fully functional camera. The book dives into the... [More]
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