Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,320 more

Sustenance Storytelling

Food packaging seeks to make an emotional connection with consumers

Implications - Marketing efforts that tell a story have proven successful in creating an emotional connection between brand and consumer. When it comes to the food industry, and animal products in particular, the story focuses on the origins of the product as well as the thoughtful means of production. This method alleviates growing concerns about the ethical creation of goods, while continuing to intrigue consumers with the narrative format they've come to expect.
Workshop Question - Does your packaging tell a story about your brand? What story do you want to be telling?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
258,008 Total Clicks
Date Range:
Jul 15 — Dec 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Heritage-Inspired Food Packaging
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
MICIS is a Latvian wine and game meat products brand who was in need of a charismatic yet authentic packaging scheme to showcase the character of the products. In order to achieve just that, MICIS... MORE
Emotive Food Packaging
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
This example of rustic packaging applies the aesthetic to a range of products sourced from local farms. The storytelling-based designs are characterized by the emotional marketing techniques... MORE
Farm Fresh Snack Bars
Farm Fresh Snack Bars
Made with Local's Products Emphasize Natural and Handmade Origins
Beyond just simply celebrating its healthy products, Made with Local makes a point to celebrate the Atlantic Canadian farmers who provide the ingredients that are lovingly packed into each snack bar.... MORE
Mountainous Chocolate Branding
Mountainous Chocolate Branding
This Chocolate Bar Design and Packaging Illustrates Its Origin
La Naya is a brand of gourmet chocolate that illustrates its origins through its vibrant packaging and mountain-inspired chocolate bar design. Combining imagery related to the mountains in which the... MORE
Recipe-Focused Protein Packaging
Recipe-Focused Protein Packaging
The Natural Snack RXBars Put the Ingredients at the Forefront
The RX Coconut Chocolate bars are a natural snack alternative for those interested in maintaining a healthy diet. The packaging reflects the branding ideals with a recipe-focused design that lists... MORE
Anecdotal Jerky Branding
Anecdotal Jerky Branding
The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story
Creative agency ‘The 6th’ designed the playful and illustrative story branding for all of the Sweet Meat Jerky packages. The Nashville-based jerky company wanted to convey a personal... MORE

Related Trend Reports & Custom Market Research

Related Examples

Multifunctional Cutting Boards
Multifunctional Cutting Boards
This Wooden Cutting Board Has Everything You Need to Prepare a Meal
Asian Fusion Snack Bars
Asian Fusion Snack Bars
Petersham's The White Cockatoo Pub Gets an Urban Branding Overhaul
Sunny Breakfast Branding
Sunny Breakfast Branding
The New Day Packaging Concept is Charming and Convenient
Contemporary Healing Shops
Contemporary Healing Shops
The HausWitch Store Offers Home Products that Promote Well Being
Koi Fish Beverage Branding
Koi Fish Beverage Branding
The Japanese Sake KOI Utilizes a Vibrant Fish Graphic for its Bottle
Energetic Incense Branding
Energetic Incense Branding
The New Packaging for Chakra Incense Radiates Positive Energy
Conditioning Hair Cocktails
Conditioning Hair Cocktails
Shealicious Hair Restoration Line Features Containers for DIY Mixing
Handy Beer-Carrying Cartons
Handy Beer-Carrying Cartons
This Beer Carrier is Equipped with a Pull-Out Handle
Sleek Tubular Survival Kits
Sleek Tubular Survival Kits
The Mimin+Aid Emergency Pack Features a Fashionable Cylinder Design
Resealable Wine Bottles
Resealable Wine Bottles
This Georg Jensen Wine Bottle Features a Swank Design and Topper
Festive Sparkling Wine Packaging
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
Luxe Rice Skin Care
Luxe Rice Skin Care
Thai Skin Care Brand Thann Combines National Secrets with High End Beauty
Super-Sized Popcorn Packaging
Super-Sized Popcorn Packaging
This Delicious Treat is Now Available in a Sharing Bag
Colorful Card Game Packages
Colorful Card Game Packages
The 'Rackare' Wordplay Game Uses a Family-Friendly Packaging Design
Edible Cannabis Product Packaging
Edible Cannabis Product Packaging
Snoop Dogg and Pentagram are Creating Colorful Food Designs
Historical Beer Tours
Historical Beer Tours
'Lou’s Brew Bus' Details the History of Louisville's Beer Industry
Idyllic Coastal Bakeries
Idyllic Coastal Bakeries
Big Sur Bakery is Located on the Scenic California Highway 1
Ballpark Edible Gardens
Ballpark Edible Gardens
AT&T Park, Home of the San Francisco Giants, is Producing Its Own Food
Sustainable Male Skincare
Sustainable Male Skincare
This Sustainable Skincare Line Uses Locally Sourced Ingredients
Sustainable Rubber Toys
Sustainable Rubber Toys
Whole Foods is Selling these Eco-Friendly Toys Just in Time for Christmas
Culinary Seed Kits
Culinary Seed Kits
Labour and Wait's Handy Kit is Ideal for Urban Gardeners
Healthy Buffalo Jerky
Healthy Buffalo Jerky
Patagonia's Buffalo Meat Snack is Ideal for Taking on Long Trips
Artisanal Dog Foods
Artisanal Dog Foods
This Pet Chow Pairs Aging Dog Imagery With Signature Products
Newspaper Bread Packaging
Newspaper Bread Packaging
L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable
Mountainous Chocolate Labels
Mountainous Chocolate Labels
This Australian Chocolate Bar is Packaged with Illustrated Scenery
Poultry Jerky Snacks
Poultry Jerky Snacks
This Healthy Savory Treat is Made with Raw Nuts, Turkey Meat and Berries
Baked Fruit Chips
Baked Fruit Chips
These Delicious Dried Fruit Slices are a Healthy Vegan Snack
Coloring Chocolate Bars
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
Game Board Wine Labels
Game Board Wine Labels
This Game-Like Wine Label Lets Consumers Play Tic-Tac-Toe & Decide Who Pays
Colorblocked Wine Bottles
Colorblocked Wine Bottles
Djurdjic Winery's Unique Wine Bottles are Branded with a Single Color
Brown Bag Food Packaging
Brown Bag Food Packaging
This Natural & Organic Food Company Uses Brown Bags to Label Its Products
Organic Burrito Branding
Organic Burrito Branding
Kathy Lees Created These Playful Mexican Burrito Labels
Artisanal Potato Packages
Artisanal Potato Packages
The Scarratt Potato Packaging Design is Made with Adaptable Brown Paper
Eco Potato Packaging
Eco Potato Packaging
NNZ's Jute Bag Packaging Preserves Freshness and Brand Identity
Whitespace Chocolate Bar Labels
Whitespace Chocolate Bar Labels
This Simple Chocolate Bar Brand Combines Whitespace & Bold Print
Chic Mexican Restaurant Branding
Chic Mexican Restaurant Branding
Seis Chiles is a Mexican Eatery Boasting Vibrant Blue Branding
Artisan Tuna Packaging
Artisan Tuna Packaging
Line & Pole is a Tuna Brand Developed by Moxie Sozo for American Tuna
Vibrant Cocoa Branding
Vibrant Cocoa Branding
Antidote Chocolate's Raw and Roasted Products Feature Colorful Packaging
Brutally Honest Wine Labels
Brutally Honest Wine Labels
These Wine Labels Created by 'VinePair' Act as the Voice of Reason
Americana Cheesecake Branding
Americana Cheesecake Branding
This Russian Dessert Brand Features New York-Inspired Packaging
Posh Pooch Snacks
Posh Pooch Snacks
'Hundog' is an Elegantly Packaged Premium Dog Treat
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
Time Traveler Bakery Branding
Time Traveler Bakery Branding
This Bakery Visual Identity Communicates an Interest in Quality
Homespun Soup Packaging
Homespun Soup Packaging
These Soup Packaging Designs Inspire Visions of Homecooking
Eclectic Craft Brew Bottles
Eclectic Craft Brew Bottles
This Craft Brewery Packaging Reflects the Brand's Unique Roots
Graphical Food Branding
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
Brutish Artisanal Jerky
Brutish Artisanal Jerky
The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
Beef Jerky Chips
Beef Jerky Chips
Cherkees is a Masculine On-the-Go Snack
Gourmet Carnivore Snacks
Gourmet Carnivore Snacks
Fatman’s Beef Jerky Gives Dried Meat an Artisan Feel
play_circle_filled Sweetened Protein
Sweetened Protein
Trend Hunter's Jaime Neely Discusses Her Favorite Unusual Savory Desserts
Fruit Jerky Products
Fruit Jerky Products
Snact Uses Surplus Food to Create Healthy Snacks Kids Will Love
Butchered Snack Branding
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully