This rustic, graphical craft brewery packaging does an excellent job of standing out on store shelves while staying true to the Eastlake Craft Brewery's unique beginnings. Eastlake grew into a brand from a personal project of Minneapolis bus driver Ryan Pitman, who had been brewing his own craft beer for years.
Eastlake's hip new craft brewery packaging was created by Rice Creative, an agency based in Ho Chi Minh City, Vietnam. Rice Creative imagined a host of charismatic working class characters to adorn the chocolate brown bottles and bring the brand's mythologies to life.
The graphics-heavy bottles feature images of hardworking animals against a wave of text that sees the Eastlake name form a gentle, fluid pattern.
Why This Trend Is Growing
- Rustic Packaging Design
- There is an opportunity for packaging agencies to design rustic packaging for craft breweries, which reflects the brand's unique story.
- Characters as Brand Ambassadors
- Brands can use charismatic working class characters to adorn their bottles/ packaging and bring their brand's mythologies to life.
- Personal Touches in Packaging
- There is potential to incorporate personal touches in packaging design that would provide the story of the brand's beginnings.
Industries Being Reshaped
- Beverage Packaging Industry
- Beverage packaging agencies can offer personalized solutions that reflect the story and brand mythology.
- Craft Beer Industry
- Craft breweries can leverage unique packaging designs to help their brand stand out on crowded store shelves.
- Graphic Design Industry
- Graphic designers can offer their services to design unique packaging for brands that effectively communicate their brand's ethos and mythology.
