This Mexican-based brand called Extravirgen packages its wholesome food products in brown bag packages to promote the all-natural and organic approach to its products. All of the items created by Extravirgen are gluten-free, dairy-free and there are no products containing preservatives.
This brand relies on minimalism and simplicity to create its products. Through a collaboration with design agency 'Futura,' the brown bag package design was created to embody Extravirgen's simple and wholesome brand.
Using a simple and clean typographic style, the brand does not need to present a massive logo or over-sized brand name on its packaging. By taking a low-key approach, it attracts consumers who are genuinely interested in the health benefits and wholesome properties of these products. This organic grocery line contains both food and beverage items that cater to health-conscious consumers.