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This Simple Chocolate Bar Brand Combines Whitespace & Bold Print

 - Jun 28, 2015
References: & packageinspiration
This simple chocolate bar packaging is used to display Nestle in a modern and minimalist way. This project features king-size chocolate bars that are packaged in plain white wrappers and covered with a few oversized brightly colored words.

Each package uses a different color of writing to differentiate between them. The light blue writing color represents 54 percent cocoa, the orange represents 20 percent cocoa and the light green represents 70 percent cocoa. These largely printed words are placed in the center of the bar close to the bottom of the package. The writing takes up about half of the front-facing package. Written at the top of the package is the brand name using a slightly smaller text size.

This simple chocolate bar branding is a design project created by João de Melo e Cunha.