This simple chocolate bar packaging is used to display Nestle in a modern and minimalist way. This project features king-size chocolate bars that are packaged in plain white wrappers and covered with a few oversized brightly colored words.
Each package uses a different color of writing to differentiate between them. The light blue writing color represents 54 percent cocoa, the orange represents 20 percent cocoa and the light green represents 70 percent cocoa. These largely printed words are placed in the center of the bar close to the bottom of the package. The writing takes up about half of the front-facing package. Written at the top of the package is the brand name using a slightly smaller text size.
This simple chocolate bar branding is a design project created by João de Melo e Cunha.
Key Themes Behind This Trend
- Minimalist Packaging Design
- The use of plain white wrappers with oversized brightly colored words on chocolate bars presents an opportunity for companies to explore minimalist packaging design.
- Differentiated Packaging Through Color
- Differentiating between different cocoa percentages using different colors on chocolate bar packaging opens up opportunities for companies to create visually appealing and informative packaging.
- Bold Typography in Packaging
- The use of large, brightly colored words on chocolate bar packaging allows for bold typography that can catch consumer attention and create a unique brand identity.
Where This Applies
- Food and Beverage Packaging
- The minimalist and differentiated packaging design trends can be applied to the food and beverage packaging industry to create visually pleasing and informative packaging for various products.
- Confectionery Industry
- The use of bold typography and color differentiation in chocolate bar packaging can disrupt the confectionery industry by offering unique and eye-catching packaging designs that stand out on store shelves.
- Graphic Design and Branding
- The minimalist packaging design and use of bold typography in chocolate bar labels provide opportunities for graphic designers and branding professionals to create innovative and visually appealing packaging solutions for various industries.
