Whittaker's new peanut butter and jelly chocolate block takes inspiration from a classic ingredient combination and it shares a new way for people to appreciate the flavors of Pic's creamy peanut butter and boysenberry jelly. The 33% cocoa milk chocolate bar is filled with smooth peanut butter on one side and jelly on the other, so that chocolate lovers can enjoy the bar exactly as they please—whether that means enjoying the two sides separately or together.
With this combination of peanut butter, jelly and chocolate, the brand encourages customers to try the pieces on their own or create "their own peanut butter and jelly 'sandwich.'" The bar also lends itself well to sharing, since its two-sided design makes it easy to split.
What's Driving This Trend
- Two-sided Chocolate Bars
- Opportunity to innovate new chocolate flavor combinations using a two-sided design.
- Flavor-inspired Chocolates
- Opportunity to innovate using classic ingredient combinations like peanut butter and jelly to create new chocolate flavors.
- Combination Confectionery Products
- Opportunity to innovate by combining different confectionery products in new and unique ways.
Who This Affects Most
- Chocolate and Confectionery
- Opportunity for chocolate and confectionery companies to innovate new and unique flavor combinations.
- Food and Beverage
- Opportunity for food and beverage companies to innovate using classic ingredient combinations in new and unique ways.
- Packaging and Design
- Opportunity for packaging and design companies to innovate two-sided designs for confectionery products.
