New Day is a breakfast food brand specializing in artisanal, healthy and convenient menu items. Its sandwiches, salads and wraps are inspired by Mediterranean and Middle Eastern cuisine, featuring quality breads and the freshest of ingredients. Promoted with an illustrated sun graphic, New Day offers tasty and nutritious meals that are ideal for busy consumers who are searching for quality while on the go.
In addition to its smiling sun mascot, this breakfast food brand also markets each of its menu items -- available for purchase at grocery kiosks -- with smiling vegetable caricatures that include an eggplant, a lettuce leaf and other healthy food options.
Conceived by Mission Design, the food company's brand identity features illustrated graphics by Katinka Pisani Sundhagen and embodies an overall air of freshness.
Key Themes Behind This Trend
- Artisanal Breakfast Foods
- Opportunity for disruptive innovation in creating unique and high-quality breakfast menu items with a focus on convenience.
- Illustrated Branding
- Disruptive innovation opportunity in using playful and attention-grabbing illustrations to enhance brand identity and attract consumers.
- Healthy On-the-go Meals
- Opportunity for disruptive innovation in developing nutritious and convenient meal options for busy consumers.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity within the food and beverage industry to create innovative breakfast food solutions that meet consumer demands for taste and convenience.
- Graphic Design
- Disruptive innovation opportunity in graphic design to explore creative ways to visually represent food brands and create memorable branding elements.
- Fast Casual Dining
- Opportunity for disruptive innovation in the fast casual dining sector to develop new concepts and menus offering healthy and flavorful breakfast options to time-conscious consumers.
