New Day is a breakfast food brand specializing in artisanal, healthy and convenient menu items. Its sandwiches, salads and wraps are inspired by Mediterranean and Middle Eastern cuisine, featuring quality breads and the freshest of ingredients. Promoted with an illustrated sun graphic, New Day offers tasty and nutritious meals that are ideal for busy consumers who are searching for quality while on the go.
In addition to its smiling sun mascot, this breakfast food brand also markets each of its menu items -- available for purchase at grocery kiosks -- with smiling vegetable caricatures that include an eggplant, a lettuce leaf and other healthy food options.
Conceived by Mission Design, the food company's brand identity features illustrated graphics by Katinka Pisani Sundhagen and embodies an overall air of freshness.