Fortified Indulgence

Nutrients are added to decadent food products to satiate conflicting needs

Implications - Although the wellness movement is rising in popularity, so is the foodie wave, putting those in food-related industries in a tug-of-war between tasty indulgences and healthy foods. Fortified indulgence provides a happy medium by adding nutrients to decadent goods. This convergence is a great example of how to satiate what is now a mass market of niches.
SCORE 3.3
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59,672 Total Clicks
Apr 15 - Nov 15
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Featured Examples
Protein-Fortified Beers - This Fitness-Oriented Brewery is Producing a Healthy Beer
SCORE 5.2
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Caffeine-Free Childrens' Teas - Drazil is a Caffeine-Free Kids Tea Infused with Real Fruit Juices
SCORE 3.4
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Caffeine-Free Childrens' Teas
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Healthfully Remixed Cookies - Healthy Cookies from WhoNu? Reimagine Consumer Favorites
SCORE 3.1
Mild 518 Clicks Pub: Nov 6, 15
Healthfully Remixed Cookies
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Protein Pancake Mixes - The 'Flapjacked' Pancake Mixes are a Simple High-Protein Breakfast Option
SCORE 3.1
Mild 745 Clicks Pub: May 28, 15
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The 'Flapjacked' Pancake Mixes are a Simple High-Protein Breakfast Option
The new ‘Flapjacked’ protein pancake mixes are an easy way to add some extract protein to your diet without whipping up a complicated smoothie. Packed with up to 20 grams of protein and... [More]
Korean Kimchi Cocktails - This Unusual Boozy Beverage Contains Vodka and Fermented Vegetable Juice
SCORE 1
Untested 180 Clicks Pub: Oct 8, 15
Korean Kimchi Cocktails
This Unusual Boozy Beverage Contains Vodka and Fermented Vegetable Juice
This Korean kimchi cocktail combines some unexpected flavors to create a savory boozy concoction. It’s not unusual to come across a savory cocktail, with Bloody Marys, Caesars and martinis... [More]
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