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Fortified Indulgence

Nutrients are added to decadent food products to satiate conflicting needs

Implications - Although the wellness movement is rising in popularity, so is the foodie wave, putting those in food-related industries in a tug-of-war between tasty indulgences and healthy foods. Fortified indulgence provides a happy medium by adding nutrients to decadent goods. This convergence is a great example of how to satiate what is now a mass market of niches.
Workshop Question - How can you accommodate the conflicting consumer desire for self-improvement without sacrificing current lifestyle preferences?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
84,695 Total Clicks
Date Range:
Apr 15 — Nov 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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