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Protein-Fortified Beers

This Fitness-Oriented Brewery is Producing a Healthy Beer

— September 28, 2015 — Lifestyle
Blake Konrardy founded a new company that specializes in brewing healthy beer. After a hard work out, it can be tempting to kick back and relax with an icy cold beer. This specialty brew allows consumers to enjoy a cold one and still meet their fitness goals.

Konrardy founded 'Supplemental Brewing,' which is a start-up brewing company that specializes in healthy beer. The company produces two high-protein beers that are specially designed for fitness enthusiasts. 'Brewtein' is a wheat ale that is packed with seven grams of protein. 'NutriBeer' is a lager-style beer that features four grams of protein and fewer calories than Brewtein. The protein-fortified beers are intended for fitness buffs who want to be able to enjoy a refreshing beer without sacrificing their fitness goals.

Supplemental Brewing is currently running a Kickstarter campaign to publicly launch the fitness-oriented beers.
Trend Themes
1. Fitness-oriented Beers - This trend of brewing healthy, protein-fortified beers caters to fitness enthusiasts who still want to enjoy a cold one while meeting their fitness goals.
2. High-protein Beverages - The emergence of protein-fortified beers taps into the growing trend of incorporating protein into everyday beverages for added health benefits.
3. Crowdfunding for Beverage Start-ups - The Kickstarter campaign by Supplemental Brewing highlights the trend of utilizing crowdfunding platforms to launch innovative and specialized beverage products.
Industry Implications
1. Craft Beer - Craft breweries can explore incorporating protein-fortified beers as a unique way to cater to health-conscious consumers and differentiate themselves in the market.
2. Fitness and Wellness - The fitness industry can seize the opportunity presented by protein-fortified beers to provide healthier alternatives for active individuals looking to indulge without compromising their fitness goals.
3. Crowdfunding - The rise of crowdfunding platforms provides a disruptive innovation opportunity for new and niche players in the beverage industry, allowing them to gain initial funding and audience support for their unique beverage concepts.
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