Product Storytelling

Retail concepts help consumers imagine a product's best uses

Implications - Many brands may find that since consumers lack a unified understanding of a product's function and design, they may not grasp the product's selling points. As a result, retail concepts that set aside in-store space for comprehensive product education are emerging in the mainstream retail landscape. This progression is linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.

Workshop Question - How can you alter your retail experience (via online or brick and mortar) to better showcase your product in an educational manner?
SCORE 4.6
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587,154 Total Clicks
Apr 15 - Nov 15
Warm
Featured Examples
Educational Beer Shops - This Taproom and Bottle Shop Offers Educational Classes and Events
SCORE 5.6
Warm 3,396 Clicks Pub: Nov 13, 15
Educational Beer Shops
This Taproom and Bottle Shop Offers Educational Classes and Events
Nate Ladendorf and Justin Lopez recently opened a taproom and bottle shop that offers educational classes on-site. The growing popularity of craft beer has prompted many consumers to learn more... [More]
Cafe  Beauty Boutiques - The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving
SCORE 5.4
Warm 7,129 Clicks Pub: Jun 27, 15
Cafe Beauty Boutiques
The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving
This gorgeous minimalist shop called ‘Beauty Library’ was created by Japanese designer Neno. The small cosmetic shop located in Tokyo fuses together the feeling of a cafe as well as the... [More]
Sensory Clothing Displays - The Adidas Climachill Display is an Immersive Experience for Shoppers
SCORE 5.4
Warm 5,570 Clicks Pub: Sep 23, 15
Sensory Clothing Displays
The Adidas Climachill Display is an Immersive Experience for Shoppers
The Adidas Climachill Innovation Lab is a completely immersive showroom and experiential retail space. Consumers are drawn the to showroom because of its psychedelic color scheme and lights that... [More]
Luxury Appliance Stores - Shoppers Can Take a Shower at This New High-End Appliance Store
SCORE 5.2
Warm 3,739 Clicks Pub: Aug 10, 15
Luxury Appliance Stores
Shoppers Can Take a Shower at This New High-End Appliance Store
Luxury appliance retailer Pirch is offering customers a unique shopping experience to match their upscale products. Pirch aims to be the Tiffany of home design. It offers luxury appliance basics... [More]
Experiential Furniture Displays - This Store Helps Customers Reimagine Their Home Living Spaces
SCORE 2.7
Mild 1,461 Clicks Pub: Sep 22, 15
Experiential Furniture Displays
This Store Helps Customers Reimagine Their Home Living Spaces
Leading furniture retailer ‘hhgregg’ rolled out a new store design that helps customers reimagine their home living spaces. Furniture shopping traditionally consists of visiting... [More]
Department Store Fiestas - The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
SCORE 2.8
Mild 2,143 Clicks Pub: Apr 7, 15
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
For ten dazzling weeks, a Selfridge’s x Mexico collaboration will see the transformation of the department store’s dining halls and restaurants into fiesta-ready spaces. Selfridge’... [More]
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