Retail concepts help consumers imagine a product's best uses
Implications - Many brands may find that since consumers lack a unified understanding of a product's function and design, they may not grasp the product's selling points. As a result, retail concepts that set aside in-store space for comprehensive product education are emerging in the mainstream retail landscape. This progression is linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
Workshop Question - How can you alter your retail experience (via online or brick and mortar) to better showcase your product in an educational manner?
Trend Themes
1. Immersive Retail Concepts - Brands are using in-store space for comprehensive product education, linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
2. Experiential Retail Displays - Retail stores are offering customers unique shopping experiences, with hands-on product testing and immersive video and sensory displays to promote their products in a modern, visual way.
3. Educational Retail Events - Retail shops are offering educational classes, events, and promotions to increase consumer awareness and learn more about industry niches, ranging from beer and fashion to luxury appliances.
Industry Implications
1. Retail Design - Creating spaces that offer immersive, hands-on in-store experiences that focus on education and product visualization.
2. Luxury Appliances - Upscale brands offer a broad range of luxury appliance basics and novelties and provide over-the-top customer care, including an in-store gourmet experience to match their products.
3. Craft Beer - Beer retailers can offer educational classes to teach customers about the beverage, allowing guests to sample, share, and learn more about one of the world's oldest and most beloved beverages.
7 Featured, 62 Examples:
870,862 Total Clicks
Date Range:
Apr 15 — Nov 15
Trending:
Warm
Consumer Insight Topics:
