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Product Storytelling

Retail concepts help consumers imagine a product's best uses

Implications - Many brands may find that since consumers lack a unified understanding of a product's function and design, they may not grasp the product's selling points. As a result, retail concepts that set aside in-store space for comprehensive product education are emerging in the mainstream retail landscape. This progression is linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
Workshop Question - How can you alter your retail experience (via online or brick and mortar) to better showcase your product in an educational manner?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
729,725 Total Clicks
Date Range:
Apr 15 — Nov 15
Trending:
Warm

Featured Examples

Educational Beer Shops
Educational Beer Shops
This Taproom and Bottle Shop Offers Educational Classes and Events
Nate Ladendorf and Justin Lopez recently opened a taproom and bottle shop that offers educational classes on-site. The growing popularity of craft beer has prompted many consumers to learn more... MORE
Cafe  Beauty Boutiques
Cafe Beauty Boutiques
The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving
This gorgeous minimalist shop called ‘Beauty Library’ was created by Japanese designer Neno. The small cosmetic shop located in Tokyo fuses together the feeling of a cafe as well as the... MORE
Sensory Clothing Displays
Sensory Clothing Displays
The Adidas Climachill Display is an Immersive Experience for Shoppers
The Adidas Climachill Innovation Lab is a completely immersive showroom and experiential retail space. Consumers are drawn the to showroom because of its psychedelic color scheme and lights that... MORE
Luxury Appliance Stores
Luxury Appliance Stores
Shoppers Can Take a Shower at This New High-End Appliance Store
Luxury appliance retailer Pirch is offering customers a unique shopping experience to match their upscale products. Pirch aims to be the Tiffany of home design. It offers luxury appliance basics... MORE
Experiential Furniture Displays
Experiential Furniture Displays
This Store Helps Customers Reimagine Their Home Living Spaces
Leading furniture retailer ‘hhgregg’ rolled out a new store design that helps customers reimagine their home living spaces. Furniture shopping traditionally consists of visiting... MORE
Department Store Fiestas
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
For ten dazzling weeks, a Selfridge’s x Mexico collaboration will see the transformation of the department store’s dining halls and restaurants into fiesta-ready spaces. Selfridge’... MORE
Electric Car Retail Displays
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
Tesla’s car retail store, located in the Santana Row shopping center in California has been redesigned to focus on the brand’s latest electric car. In order to promote Model X, the brand... MORE

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Related Examples

Educational Beer Tours
Educational Beer Tours
The 'Beer Geek Tour' Allows Attendees to Learn About Craft Brewing
Beer-Based Training Programs
Beer-Based Training Programs
This Educational Software Teaches Users About Different Beer Styles
Beer Gaming Festivals
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This Indian Entertainment Venue Will Host a Beer Gaming Competition
Interactive Telecommunication Displays
Interactive Telecommunication Displays
This Store Includes Hands-On Demonstrations of New Products
Luxury Car-Themed Houses
Luxury Car-Themed Houses
This $10 Million Home Mimicks the Sleek Elegance of a Luxury Bugatti Car
Circus-Themed Beer Festivals
Circus-Themed Beer Festivals
This Whimsical Event Combines Cider, Live Music and Circus Acts
Interactive Electronics Shops
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
play_circle_filled Portable Nugget Ice Machines
Portable Nugget Ice Machines
The Opal Nugget Ice Maker Creates Three Pounds of Ice in One Hour
Automotive-Inspired Dresses
Automotive-Inspired Dresses
These High Fashion Dresses are Supercharged with Car Parts
Interactive Menswear Stores
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
Understated Luxury Hotels
Understated Luxury Hotels
Each Room at the Boro Hotel Boasts Floor-to-Ceiling Windows
Comfortable Auto Shops
Comfortable Auto Shops
Sonic Automotive Shows Off All Its Used Cars with Immersive Technology
Boutique Automotive Shops
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Six-Car Showrooms
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Automotive Sales Beacons
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Taste-Preserving Microwaves
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Beer-Powered Men's Skincare
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Interactive Tech Retail
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
App-Controlled Ovens
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Leg-Centric Photography
Leg-Centric Photography
The 'Citi Legs' Body Positive Photo Series Celebrates Women's Legs
Sensory Hardware Shops
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This Home Depot Retail Display is an Interactive Decor Guide for Visitors
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Earthy Beauty Bars
This Beauty Bar Design Exudes an Organic Sense of Calm
Informatively Immersive Car Showrooms
Informatively Immersive Car Showrooms
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Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
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Craft Beer Workshops
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
Fresh Market Grocers
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play_circle_filled Connected Shoe Displays
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Beauty Bar Eateries
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Entertaining Toy Shops
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Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park
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Panasonics's Powershelf Electronic Shelf Labels Give Shoppers Special Deals
Search Engine Store Displays
Search Engine Store Displays
The Google Store Retail Concept Boasts a Slew of Interactive Elements
Website-Inspired Stores
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Web-Enabled Retail Displays Update Constantly with Online Content
Understated Surf Boutiques
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The New Saturdays Surf Osaka Flagship is Upscale Beach Retail
Recyclable Retail Shelving
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Trumari's Eco-Friendly Retail Display Solutions are Vibrant and Compact
Custom Doll Catwalks
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This Barbie Styled by Me Interactive Experience is Fully Immersive
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The Flowerbomb Rose Explosion is a Perfect Perfume Retail Display
Bike Factory Cafes
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Heritage Bicycles in Chicago is Part Bike Shop and Part Coffeeshop
Aesthetic Retail Makeovers
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
Bluetooth Soda Machines
Bluetooth Soda Machines
SodaStream's Mix Soda Maker Lets You Remotely Prepare Drinks
Modern Beer Exhibits
Modern Beer Exhibits
The Stockholm Spritmuseum's Latest Event Chronicles Brewing Methods
Bohemian Styling Stations
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
Hand-Assembled Espresso Appliances
Hand-Assembled Espresso Appliances
The Coveted Kees van der Westen Spirit Machine is Interstellar
Digital Retail Showrooms
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
Nationalistic Celeb Covers
Nationalistic Celeb Covers
The LOVE Magazine Fall/Winter 2014 Covers are Vibrant and Colorful
Brewing Equipment Restaurants
Brewing Equipment Restaurants
District 6 Designed by M-Style Puts Patrons in the Action
Songstress Disney Princess Drawings
Songstress Disney Princess Drawings
Michele Moricci Gave Miley Cyrus a Disney Princess Makeover
Beer Guide Book Courses
Beer Guide Book Courses
The Complete Beer Course by Joshua M. Bernstein is Educational
Educational Drinking Games
Educational Drinking Games
Cards in the Beer Deck Feature Plentiful Facts About the Libation
Race Car-Resembling Constructions
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The Oasis Exhibition Centre Motors with Architectural Novelty
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The Barabara Fialho Beach Beauty Shoot Has Fun Without the Sun
play_circle_filled Interactive Fashion Factories
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
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Suppose Design Office's Cocage Showroom Boasts Unique Details
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Molly Hunker & Gregory Corso Create the 'Life Will Kill You' Installation
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Credit Crunch Supercars
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