Category
Business
Assisted Conversion
Trend cluster
Category
Product
Storytelling
Retail concepts help consumers imagine a product's best uses.
4.2
Trend score
Trend
What is the Product Storytelling trend?
Product Storytelling: Many brands may find that since consumers lack a unified understanding of a product's function and design, they may not grasp the product's selling points. As a result, retail concepts that set aside in-store space for comprehensive product education are emerging in the mainstream retail landscape. This progression is linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
Trend themes
Themes within the Product Storytelling trend
Three behaviours holding the trend together01
Immersive retail concepts
Brands are using in-store space for comprehensive product education, linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
02
Experiential retail displays
Retail stores are offering customers unique shopping experiences, with hands-on product testing and immersive video and sensory displays to promote their products in a modern, visual way.
03
Educational retail events
Retail shops are offering educational classes, events, and promotions to increase consumer awareness and learn more about industry niches, ranging from beer and fashion to luxury appliances.
Industry implications
What the Product Storytelling trend means for industry
Where the trend changes the playbookFor
Retail design
Creating spaces that offer immersive, hands-on in-store experiences that focus on education and product visualization.
For
Luxury appliances
Upscale brands offer a broad range of luxury appliance basics and novelties and provide over-the-top customer care, including an in-store gourmet experience to match their products.
For
Craft beer
Beer retailers can offer educational classes to teach customers about the beverage, allowing guests to sample, share, and learn more about one of the world's oldest and most beloved beverages.
Workshop question
How can you alter your retail experience (via online or brick and mortar) to better showcase your product in an educational manner?
Trend signals
Trend signals for Product Storytelling
Trend score 4.2 out of 10, from popularity 58%, activity 61%, freshness 8%.
Popularity58%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Product Storytelling trend
7 featured examples from Apr 7 to Nov 13, 2015CategoryBusiness
Educational Beer Shops
This Taproom and Bottle Shop Offers Educational Classes and Events
The Poseidon Project taps into the growing popularity of craft beer, offering a unique educational experience for beer enthusiasts to explore new and classic brews.
CategoryArt & Design
Sensory Clothing Displays
The Adidas Climachill Display is an Immersive Experience for Shoppers
The immersive and sensory experiences provided by displays like the Adidas Climachill Display can disrupt the sportswear industry, creating new opportunities for brands to showcas…
CategoryFashion
Cafe Beauty Boutiques
The 'Beauty Library' Offers Self-Study Beauty Areas & Mass Shelving
The concept of minimalist shop designs in the 'Beauty Library' opens up opportunities for innovative retail design solutions that enhance the overall customer experience.
CategoryLuxury
Luxury Appliance Stores
Shoppers Can Take a Shower at This New High-End Appliance Store
Pirch's unique shopping experience sets a precedent for luxury appliance retailers to create immersive and upscale environments for their customers.
CategoryTech
Experiential Furniture Displays
This Store Helps Customers Reimagine Their Home Living Spaces
Furniture retailers can adopt interactive displays and virtual visualization technologies to help customers envision how products would look in their homes.
CategoryBusiness
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
Department stores can enhance customer experiences and drive foot traffic by hosting themed events and collaborations.
CategoryAutos
Electric Car Retail Displays
The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars
The automotive industry has the opportunity to disrupt the retail experience by creating immersive test centers and educational spaces in their retail locations.
