Retail concepts help consumers imagine a product's best uses
Implications - Many brands may find that since consumers lack a unified understanding of a product's function and design, they may not grasp the product's selling points. As a result, retail concepts that set aside in-store space for comprehensive product education are emerging in the mainstream retail landscape. This progression is linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
Workshop Question - How can you alter your retail experience (via online or brick and mortar) to better showcase your product in an educational manner?
Trend Themes
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Immersive Retail Concepts — Brands are using in-store space for comprehensive product education, linked to the interest in immersive shopping experiences and in helping consumers make well-informed purchasing decisions.
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Experiential Retail Displays — Retail stores are offering customers unique shopping experiences, with hands-on product testing and immersive video and sensory displays to promote their products in a modern, visual way.
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Educational Retail Events — Retail shops are offering educational classes, events, and promotions to increase consumer awareness and learn more about industry niches, ranging from beer and fashion to luxury appliances.
Industry Implications
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Retail Design — Creating spaces that offer immersive, hands-on in-store experiences that focus on education and product visualization.
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Luxury Appliances — Upscale brands offer a broad range of luxury appliance basics and novelties and provide over-the-top customer care, including an in-store gourmet experience to match their products.
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Craft Beer — Beer retailers can offer educational classes to teach customers about the beverage, allowing guests to sample, share, and learn more about one of the world's oldest and most beloved beverages.
7 Featured, 62 Examples:
879,418 Total Clicks
Date Range:
Apr 15 — Nov 15
Trending:
Warm
Consumer Insight Topics:
