Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portable
Ritual
Relaxing products can be consumed on-the-go to suit hectic lifestyles.
6.0
Trend score
Trend
What is the Portable Ritual trend?
Portable Ritual: Though the world is becoming more fast-paced, the holistic health movement means work/life balance is still a top priority for consumers. This creates the need for products typically associated with relaxation in more portable forms. Overall, this speaks to an interesting paradox wherein consumers need both peace and chaos.
Trend themes
Themes within the Portable Ritual trend
Three behaviours holding the trend together01
Portable Holistic Health
Product designs catering to consumers need for portable means to achieve relaxation in hectic lifestyles.
02
On-the-Go Nutrition
Prepackaged food and drink products designed for easy transport and consumption.
03
Portable Home Cooking
Innovations in home-cooked meal portability inventions for office, camping and travel use.
Industry implications
What the Portable Ritual trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can tap into the rising demand for portable and convenient nutrition and hydration options.
For
Health & Wellness
The health and wellness industry can develop innovative and effective products that promote relaxation and well-being, especially with an on-the-go theme.
For
Consumer Electronics
The consumer electronics industry can explore the creation of portable devices that enhance the user experience, decreasing the burden of carrying multiple devices.
Workshop question
If your consumer were having a chaotic week, how could you turn your brand into a moment of peaceful respite for them?
Trend signals
Trend signals for Portable Ritual
Trend score 6.0 out of 10, from popularity 88%, activity 84%, freshness 8%.
Popularity88%
Activity84%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Portable Ritual trend
7 featured examples from Jul 19, 2014 to Dec 14, 2016CategoryLifestyle
Portable Lunchbox Ovens
'HeatsBox' Warms Up Home-Cooked Food for Lunches
The food service industry can consider partnering with portable lunchbox oven companies to offer office workers more food options and solutions that cater to their busy lifestyles.
CategoryLifestyle
Portable Drip Coffee Bags
The Noble Arbre Portable Filters Can Be Attached to Any Cup
The portable and disposable nature of Noble Arbre's coffee filter bags creates opportunities to develop new products to target the busy coffee consumer.
CategoryLifestyle
Portable Luxury Bars
This Louis Vuitton Portable Whiskey Bar Can Be Brought When Travelling
Luxury goods manufacturers can develop and market portable luxury bars that cater to the needs of high-end travelers looking for unique experiences.
CategoryLifestyle
Prepackaged Smoothie Bowls
Avoke Created the First-Ever Portable 'Spoonable' Smoothie Bowl
Innovations like Avoke's Spoonable Smoothie Bowls show the potential for new products in the food and beverage industry that cater to health-conscious consumers.
CategoryLifestyle
Mess-Free Honey Pearls
'Honey Drop' Offers an Inventive New Way to Consume Honey
The mess-free packaging concept can be applied to various food products to enhance convenience and reduce spills during consumption.
CategoryLifestyle
Portable Vino Pouches
The Resealable Nuvino Wine Pouch is Travel Friendly and Have Single Portions
Developing affordable, sustainable and unbreakable packaging for wines and other alcoholic beverages presents a disruptive innovation opportunity for companies in the packaging in…
CategoryLifestyle
Portable Nacho Packets
Taco Bell's New Walking Nachos are Designed for Easy Transport
Innovative food packaging solutions can be developed to cater to the demand for easy-to-carry, single-serve snacks like nachos in bag.
