Relaxing products can be consumed on-the-go to suit hectic lifestyles
Implications - Though the world is becoming more fast-paced, the holistic health movement means work/life balance is still a top priority for consumers. This creates the need for products typically associated with relaxation in more portable forms. Overall, this speaks to an interesting paradox wherein consumers need both peace and chaos.
Workshop Question - If your consumer were having a chaotic week, how could you turn your brand into a moment of peaceful respite for them?
Trend Themes
1. Portable Holistic Health - Product designs catering to consumers need for portable means to achieve relaxation in hectic lifestyles.
2. On-the-go Nutrition - Prepackaged food and drink products designed for easy transport and consumption.
3. Portable Home Cooking - Innovations in home-cooked meal portability inventions for office, camping and travel use.
Industry Implications
1. Food & Beverage - The food and beverage industry can tap into the rising demand for portable and convenient nutrition and hydration options.
2. Health & Wellness - The health and wellness industry can develop innovative and effective products that promote relaxation and well-being, especially with an on-the-go theme.
3. Consumer Electronics - The consumer electronics industry can explore the creation of portable devices that enhance the user experience, decreasing the burden of carrying multiple devices.
7 Featured, 63 Examples:
421,613 Total Clicks
Date Range:
Jul 14 — Dec 16
Trending:
Hot
Consumer Insight Topics:
