The act of drinking whiskey or scotch has been updated with a number of different accessories to make it more ritualistic as seen with the Oak Bottle Levitating Cup. Rather than enhancing the taste of the libation, the Oak Bottle Levitating Cup looks to enhance the experience surrounding the beverage. Working via a system of magnets and an electrical field, the Oak Bottle Levitating Cup features a metallic base that enables the cup to float.
High-end drinking culture has always been shrouded in tradition, but as consumers like Millennials start drinking whiskey and scotch more we're seeing new items come about. While the Oak Bottle Levitating Cup doesn't help to aerate or cool libations, it helps to make it more novel and appealing to the mind.