Blue Bottle Coffee is targeting busy consumers with its latest product, canned cold brew coffee. With this new product, those that are too busy to make their own cup of coffee in the morning -- or drop by a Blue Bottle Coffee location -- can still enjoy the great java they love.
The canned coffee is simply coffee and water, made using a complex process which includes high-quality beans being brewed, strained, decanted and filtered through multiple stages. This process then creates a premium cup of cold coffee which is rich and refined with notes of red berry and bittersweet chocolate.
Each can of Blue Bottle's latest product contains eight ounces of java and will be retailed for $4 USD.
What's Driving This Trend
- Portable Canned Coffee
- Opportunity for coffee companies to create convenient, ready-to-drink canned coffee products for busy consumers.
- Premium Cold Brew
- Opportunity to develop complex, high-quality cold brew coffee that offers a refined taste and unique flavor profiles.
- On-the-go Beverages
- Opportunity to tap into the growing market of portable beverages that cater to the needs of busy, on-the-move individuals.
Who This Affects Most
- Coffee
- Coffee industry can explore innovative ways to package and deliver their products in convenient, portable formats.
- Beverage
- Opportunity for the beverage industry to cater to the demand for on-the-go drinks through innovative packaging and flavor offerings.
- Convenience Retail
- Opportunity for convenience stores and retailers to stock ready-to-drink canned coffee options to cater to the needs of time-pressed consumers.
