Genetically modified organisms (GMOs) are being panned by many health-conscious consumers, but the Natura food smoothie packs show how they could potentially be marketed.
A conceptual product line created by designer Andrew Clarke, Natura consists of glass jars filled with fresh ingredients that can be made into a smoothie at a moments notice. The genetically modified foods used to create the smoothie packs enable them to stay fresher on the shelf longer as well as in the fridge of the consumer.
Each of the conceptual Natura food smoothie packs are chicly designed from glass and feature a label that details all the various ingredients within. More importantly, the fact that the ingredients are genetically modified is put front and center to let consumers know when purchasing.