This past December, Taco Bell debuted two new spicy versions of its popular Crunchwrap Sliders. In recent years, many consumers have gravitated towards handheld food items that facilitate on-the-go snacking. These tasty new sliders provide a portable snack option that doesn't skimp on flavor.
The new Crunchwrap Sliders come in two different varieties: Sriracha Chicken and Spicy Beefy Nacho. The former consists of shredded chicken, Fritos Corn Chips and Taco Bell's homemade Sriracha sauce. The latter includes seasoned ground beef, chipotle sauce, Fritos corn chips and nacho cheese sauce. Both are wrapped hexagonally in a flour tortilla and then grilled. This method of preparation prevents the toppings from falling out, making the wraps ideal for eating on the go.
The new Crunchwrap Sliders demonstrate the demand for dishes that are not only portable, but also flavorful.
Key Themes Behind This Trend
- Handheld Food
- The rise of handheld food items caters to the demand for convenient on-the-go snacking, providing an opportunity for innovative packaging and flavor combinations.
- Spicy Flavors
- The popularity of spicy flavors in food items presents a chance for developing new and exciting spicy snack options that cater to consumers' love for heat.
- Hexagonal Wraps
- The hexagonal wrap method of preparation offers a disruptive innovation opportunity to create unique and spill-proof portable snack options.
Where This Applies
- Fast Food
- Fast food chains can incorporate the trend for handheld food items by offering innovative, portable menu items that cater to busy consumers.
- Snack Food
- Snack food companies have an opportunity to develop new spicy snack options that cater to the growing demand for flavorful and convenient snack choices.
- Food Packaging
- The rise of handheld food items calls for disruptive innovations in food packaging to create spill-proof, easy-to-carry options that maintain the quality and integrity of the food.
