Leading furniture retailer 'hhgregg' rolled out a new store design that helps customers reimagine their home living spaces. Furniture shopping traditionally consists of visiting expansive stores filled with wall-to-wall product stacks. hhgregg has reimagined the furniture shopping experience by making it easier for customers to visualize how different pieces would look in their home.
The new hhgregg stores feature a 'Samsung Open House' area that helps customers reimagine their home living spaces. The store-within-a-store boasts an enormous touch-screen display that lets customers virtually experience how Samsung products would fit into different spaces. The display features photos, videos and detailed information about each of the items available for purchase. The idea is to make it easier for customers to visualize how a given item would look in their home before they buy it.
hhgregg's experiential room settings give consumers an easy way to envision how their home might look with new pieces.
What Makes This Trend Stand Out
- Experiential Retail
- Retailers can create immersive experiences for customers to visualize products in unique ways.
- Interactive Displays
- Integrating interactive touch-screen displays can enhance the shopping experience and provide detailed product information.
- Virtual Visualization
- Using virtual reality or augmented reality technology can allow customers to see how products would look in their own space.
Sectors Adopting This
- Furniture Retail
- Furniture retailers can adopt interactive displays and virtual visualization technologies to help customers envision how products would look in their homes.
- Consumer Electronics
- Consumer electronics stores can utilize immersive displays to showcase how their products would integrate into different living spaces.
- Interior Design
- Interior design firms can leverage virtual visualization technologies to help clients envision and plan their living spaces.
