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Customized Care

Consumers search for ways to personalize their grooming routines

Implications - The health and wellness movement has resulted in consumers who are both well-informed and committed to practicing self-care. More specifically, these consumers are searching for beauty and hair products tailored to the conditions of their particular lifestyle and environment. This shift indicates the importance of consumers' personal preferences when making purchasing decisions.

Workshop Question - What do the 3 main archetypes of your consumer demographic look like and how are you satisfying each of them?
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
94,074 Total Clicks
Nov 15 - Jul 16
Average
FashionLifestyleLifeHairCosmetics
Featured Examples
Bespoke Soap Ordering Services - The Soapy Soap Company Provides Custom Soaps with Vegan Ingredients
SCORE 6.6
Warm 1,922 Clicks Pub: Jul 14, 16
Bespoke Soap Ordering Services
The Soapy Soap Company Provides Custom Soaps with Vegan Ingredients
Cleanliness is next to godliness, and with the custom soap from Soapy Soap Company, an Indiana-based body care company, consumers can get closer to godliness while using all-natural, vegan... [More]
Curated Skincare Collections - DrGL Cosmetics are Specifically Designed for Asian Hair and Skin
SCORE 3.6
Mild 706 Clicks Pub: Nov 17, 15
Curated Skincare Collections
DrGL Cosmetics are Specifically Designed for Asian Hair and Skin
Coming straight from Singapore from the renowned Dr. Georgia Lee, DrGL is a skincare collection that brings together various ingredients that are preferred for their efficiency at correcting... [More]
Desert Apothecary Collections - The El Cosmico Provision Co Features Natural Remedies for the Body
SCORE 4
Average 680 Clicks Pub: Nov 19, 15
Desert Apothecary Collections
The El Cosmico Provision Co Features Natural Remedies for the Body
The El Cosmico Provision Co Apothecary line features a line of artisan natural remedies designed to combat the dryness of the west Texas desertr. The line features oil blends, salves and skincare... [More]
Tropical Hair Remedies - Lani's Hair Treatment Revitalizes Locks After Sun or Chlorine Damage
SCORE 2.3
Untested 644 Clicks Pub: Nov 23, 15
Tropical Hair Remedies
Lani's Hair Treatment Revitalizes Locks After Sun or Chlorine Damage
Lani’s Tropical Hair Treatment is a natural remedy that is specially designed for beach buffs. While sea salt can result in naturally lightened locks and gorgeous waves, prolonged exposure to... [More]
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