This dynamic range of cheesecake packaging designs is a new visual identity created by agency Panfilov & Yushko CG for the Russian brand. Playing up the product's American inspirations, the Cheeseberry brand is now portrayed with warm colors, a large, centralized logo and an overall New York City feeling. The yellow tone in particular almost automatically conjures up images of a New York City taxi cab.
The Cheeseberry brand produces a line of cakes that ranges from tiramisu to a generous offering of cheesecakes including raspberry, chocolate and strawberry. Taglines like "your excellent cheesecake" inspire trust in the quality of the product, while the lightweight packaging makes it convenient to keep on hand in the freezer or to travel with to a party.