Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Russian Dessert Brand Features New York-Inspired Packaging

 - Jun 22, 2015
References: & thedieline
This dynamic range of cheesecake packaging designs is a new visual identity created by agency Panfilov & Yushko CG for the Russian brand. Playing up the product's American inspirations, the Cheeseberry brand is now portrayed with warm colors, a large, centralized logo and an overall New York City feeling. The yellow tone in particular almost automatically conjures up images of a New York City taxi cab.

The Cheeseberry brand produces a line of cakes that ranges from tiramisu to a generous offering of cheesecakes including raspberry, chocolate and strawberry. Taglines like "your excellent cheesecake" inspire trust in the quality of the product, while the lightweight packaging makes it convenient to keep on hand in the freezer or to travel with to a party.