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Organic Burrito Branding

Kathy Lees Created These Playful Mexican Burrito Labels

— June 30, 2015 — Lifestyle
Designer Kathy Lees has created this line of colorful labels that are used to package organic Mexican burritos. The organic burrito line called ‘El Sabor Libre’ is playfully labeled with Mexican wrestler faces wearing traditional wrestling masks. Beside each face is an illustrated Mexican burrito ingredient like a pepper or a lime.

This playful face and food pattern is infused with bright colors and placed on top of a light-colored background like blue or off-white.The pattern is broken up with a placement of handwriting typography that reads the name ‘El Sabor Libre.’ The typography is actually the designer's own personal writing.

To complete this line of packaging, a set of stickers was created to seal the packages as well as to showcase the flavor of each burrito. The playful packaging is simple and legible meaning it can appeal to all age groups because it directly reflects the contents of the package.
Trend Themes
1. Playful Packaging Design - There's an opportunity for companies to incorporate playful and creative designs in their product packaging to make it more appealing to consumers.
2. Organic Food Branding - Organic food brands can differentiate themselves from their competitors by using creative branding and packaging like 'El Sabor Libre'.
3. Handwritten Typography - The use of handwriting typography in product packaging can add a personal and unique touch, making it more memorable to consumers.
Industry Implications
1. Food and Beverage Industry - Companies in the food and beverage industry can benefit from incorporating creative and playful packaging designs to stand out in a crowded market.
2. Organic Food Industry - The organic food industry can differentiate their products from traditional food products by incorporating creative and unique packaging designs to appeal to consumers looking for natural and organic food options.
3. Art and Design Industry - With the growing demand for visually appealing product packaging and branding, the art and design industry can explore new creative opportunities to cater to businesses looking to differentiate themselves from competitors.
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