La Naya is a brand of gourmet chocolate that illustrates its origins through its vibrant packaging and mountain-inspired chocolate bar design. Combining imagery related to the mountains in which the product's ingredients are cultivated and that of the rich plants that bear the fruit, the La Naya packaging design is both geometrical and eye-catching.
The brand takes inspiration for its name from the village of La Naya tucked away in the Guatemalan mountains from which the cocoa is grown. Additionally, each package is a paper envelope featuring an illustration depicting different parts of the cultivation process.
By incorporating a sensorial aspect to the chocolate bar design, the brand is able to draw an immediate connection to the product's origins in the green mountains of Guatemala.
Key Themes Behind This Trend
- Vibrant Packaging
- Opportunity for brands to use vibrant packaging to visually communicate the origins of their products.
- Mountain-inspired Design
- Opportunity for brands to incorporate mountain-inspired designs into their product packaging to emphasize the origin of their ingredients.
- Sensorial Experience
- Opportunity for brands to create a sensorial experience through their product design to enhance the connection with the product's origin.
Where This Applies
- Gourmet Chocolate
- Gourmet chocolate brands can leverage vibrant packaging and mountain-inspired design to differentiate their products and enhance the customer experience.
- Food and Beverage
- The food and beverage industry can explore incorporating sensorial experiences into product design to create stronger connections with consumers and enhance brand storytelling.
- Packaging and Branding
- Packaging and branding companies can capitalize on the demand for vibrant packaging and innovative designs that visually communicate the origin and story of a product.
