La Naya is a brand of gourmet chocolate that illustrates its origins through its vibrant packaging and mountain-inspired chocolate bar design. Combining imagery related to the mountains in which the product's ingredients are cultivated and that of the rich plants that bear the fruit, the La Naya packaging design is both geometrical and eye-catching.
The brand takes inspiration for its name from the village of La Naya tucked away in the Guatemalan mountains from which the cocoa is grown. Additionally, each package is a paper envelope featuring an illustration depicting different parts of the cultivation process.
By incorporating a sensorial aspect to the chocolate bar design, the brand is able to draw an immediate connection to the product's origins in the green mountains of Guatemala.
Mountainous Chocolate Branding
More Stats +/-
Emotive Food Packaging
Culinary Seed Kits
Koi Fish Beverage Branding
Newspaper Bread Packaging
Artisan Tuna Packaging
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Chocolate Bar Design and Packaging Illustrates Its Origin
- By: Rebecca ByersDec 9, 2015