The millennial parenting style is shaped by socially driven concerns
Implications - Growing up in a digital age has shaped and informed the way millennials approach parenting. Feeling a socially driven desire to conquer child-rearing, millennial parents offer their children the best of the best, turning to organic food, luxury baby products and online parenting networks for reassurance and recognition. The millennial generation is ultimately so motivated by social acceptance they feel an incredible, unprecedented pressure to succeed at being a parent.
Workshop Question - How does your brand suit the needs of the Millennial parents' competitive nature?
Trend Themes
1. Socially Driven Parenting - Millennial parents are motivated by social acceptance, creating pressure to provide the best of the best for their children.
2. Digital Parenting Resources - Websites, apps and blogs targeted toward contemporary parenting needs are becoming increasingly popular for new parents.
3. Parental Self-care and Humor - Parenting-oriented content is including more attention to self-care and humor for parents to destress and find humor in their everyday life.
Industry Implications
1. Organic and Natural Baby Products - Creating a branding strategy that emphasizes organic, natural ingredients for baby products could be successful given the attention millennial parents are giving to what their children consume.
2. Digital Parenting Resources - Developing digital resources with the latest innovations in social media and technology to assist new parents, particularly modern fathers, could be a disruptive innovation opportunity.
3. Parent-inspired Entrepreneurial Grants - Creating grant programs for parents, particularly new parents, could encourage entrepreneurship by breaking down the barriers between parenting and business.
7 Featured, 59 Examples:
525,475 Total Clicks
Date Range:
Jun 15 — Nov 15
Trending:
Average
Consumer Insight Topics:
