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Competitive Parenting

The millennial parenting style is shaped by socially driven concerns

Implications - Growing up in a digital age has shaped and informed the way millennials approach parenting. Feeling a socially driven desire to conquer child-rearing, millennial parents offer their children the best of the best, turning to organic food, luxury baby products and online parenting networks for reassurance and recognition. The millennial generation is ultimately so motivated by social acceptance they feel an incredible, unprecedented pressure to succeed at being a parent.
Workshop Question — How does your brand suit the needs of the Millennial parents' competitive nature?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
427,910 Total Clicks
Date Range:
Jun 15 — Nov 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Baby Food Brand Activations
Baby Food Brand Activations
Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
Organic children’s food brand Ella’s Kitchen recently held a pop-up event at Surrey’s Royal Botanic Gardens targeted at and starring 150 baby consumers. The playful event, entitled &... MORE
Emotional Mom Blogs
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... MORE
Real Food Blogs
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... MORE
Entrepreneurial Parent Programs
Entrepreneurial Parent Programs
First Years' 'Parentpreneur Grant' Fuses Parenting and Business
The arrival of a new child usually means choosing between parenting and business, but First Years is launching the ‘Parentpreneur Grant Program’ to make life a little bit easier for... MORE
Parental Merit Badges
Parental Merit Badges
The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents
Podcast personalities from ‘One Bad Mother’ created this quirky set of ‘Parent Merit Badges,’ which aims to honor the accomplishments of parents. The badges are a reward system to... MORE
Paternal Lifestyle Guides
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
‘Fatherly’ is a new parenting website that has positioned itself as a digital lifestyle guide for dads. As parenting needs have shifted dramatically in the digital age, it can be... MORE
play_circle_filled Comical Parenting Ads
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
This hilarious Similac commercial is being touted as one of the most “honest” parenting ads out there. Rather than taking an approach that’s simple and heartwarming from the start,... MORE

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