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Competitive Parenting

The millennial parenting style is shaped by socially driven concerns

Implications - Growing up in a digital age has shaped and informed the way millennials approach parenting. Feeling a socially driven desire to conquer child-rearing, millennial parents offer their children the best of the best, turning to organic food, luxury baby products and online parenting networks for reassurance and recognition. The millennial generation is ultimately so motivated by social acceptance they feel an incredible, unprecedented pressure to succeed at being a parent.

Workshop Question - How does your brand suit the needs of the Millennial parents' competitive nature?
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
350,936 Total Clicks
Jun 15 - Nov 15
Average
LifestyleLifeLuxuryLife-StagesBabies
Featured Examples
Baby Food Brand Activations - Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
SCORE 6.6
Warm 15,045 Clicks Pub: Aug 11, 15
Baby Food Brand Activations
Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
Organic children’s food brand Ella’s Kitchen recently held a pop-up event at Surrey’s Royal Botanic Gardens targeted at and starring 150 baby consumers. The playful event, entitled &... [More]
Emotional Mom Blogs - Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
SCORE 3.7
Mild 1,706 Clicks Pub: Jun 30, 15
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... [More]
Real Food Blogs - Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
SCORE 3.7
Mild 586 Clicks Pub: Jun 30, 15
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... [More]
Entrepreneurial Parent Programs - First Years' 'Parentpreneur Grant' Fuses Parenting and Business
SCORE 4
Average 551 Clicks Pub: Nov 13, 15
Entrepreneurial Parent Programs
First Years' 'Parentpreneur Grant' Fuses Parenting and Business
The arrival of a new child usually means choosing between parenting and business, but First Years is launching the ‘Parentpreneur Grant Program’ to make life a little bit easier for... [More]
Empathetic Motherhood Films - This Short 'End Mommy Wars' Documentary Exposes Motherhood Truths
SCORE 4.6
Average 193 Clicks Pub: Oct 26, 15
Empathetic Motherhood Films
This Short 'End Mommy Wars' Documentary Exposes Motherhood Truths
The Similac ‘End Mommy Wars’ campaign has just released a deeply empathetic documentary short that reminds everyone not to judge new mothers. In the End Mommy Wars short film from... [More]
Parental Merit Badges - The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents
SCORE 2.9
Mild 713 Clicks Pub: Nov 2, 15
Parental Merit Badges
The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents
Podcast personalities from ‘One Bad Mother’ created this quirky set of ‘Parent Merit Badges,’ which aims to honor the accomplishments of parents. The badges are a reward system to... [More]
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