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Competitive Parenting

The millennial parenting style is shaped by socially driven concerns

Implications - Growing up in a digital age has shaped and informed the way millennials approach parenting. Feeling a socially driven desire to conquer child-rearing, millennial parents offer their children the best of the best, turning to organic food, luxury baby products and online parenting networks for reassurance and recognition. The millennial generation is ultimately so motivated by social acceptance they feel an incredible, unprecedented pressure to succeed at being a parent.

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 45 Related: 271,015 Total Clicks

Date Range: Jun 15 - Nov 15

Trending: Average

Consumer Insight Topics: Art & Design Life-Stages

Featured Examples

SCORE 7.1

Warm 9,183 Clicks Pub: Aug 11, 15

Baby Food Brand Activations

Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers

Organic children’s food brand Ella’s Kitchen recently held a pop-up event at Surrey’s Royal Botanic Gardens targeted at and starring 150 baby consumers. The playful event, entitled &... [More]

Emotional Mom Blogs - Kristen Hedges Builds Community by Sharing Moving Motherhood Stories

SCORE 4.2

Average 1,067 Clicks Pub: Jun 30, 15

Emotional Mom Blogs

Kristen Hedges Builds Community by Sharing Moving Motherhood Stories

Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... [More]

Real Food Blogs - Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products

SCORE 4.1

Average 521 Clicks Pub: Jun 30, 15

Real Food Blogs

Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products

When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... [More]

Entrepreneurial Parent Programs - First Years' 'Parentpreneur Grant' Fuses Parenting and Business

SCORE 4.6

Average 485 Clicks Pub: Nov 13, 15

Entrepreneurial Parent Programs

First Years' 'Parentpreneur Grant' Fuses Parenting and Business

The arrival of a new child usually means choosing between parenting and business, but First Years is launching the ‘Parentpreneur Grant Program’ to make life a little bit easier for... [More]

Empathetic Motherhood Films - This Short 'End Mommy Wars' Documentary Exposes Motherhood Truths

SCORE 5.2

Warm 152 Clicks Pub: Oct 26, 15

Empathetic Motherhood Films

This Short 'End Mommy Wars' Documentary Exposes Motherhood Truths

The Similac ‘End Mommy Wars’ campaign has just released a deeply empathetic documentary short that reminds everyone not to judge new mothers. In the End Mommy Wars short film from... [More]

Parental Merit Badges - The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents

SCORE 3.5

Mild 487 Clicks Pub: Nov 2, 15

Parental Merit Badges

The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents

Podcast personalities from ‘One Bad Mother’ created this quirky set of ‘Parent Merit Badges,’ which aims to honor the accomplishments of parents. The badges are a reward system to... [More]