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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Anti-Consumerist Campaign

Brands emerge with bold campaigns against shopping holidays

Implications - Brands are beginning to remove themselves from the chaos of annual shopping holidays such as Black Friday by suggesting customers spend their time in healthier, more beneficial ways. In addition to being criticized as a display of conspicuous consumption, these holidays also raise concerns about the health and safety of staff and customers, as well as labor violations. Overall, this movement is an opportunity for brands to establish themselves as allies against unethical business practices.
Workshop Question — What consumer values does your brand align with? How are you progressing those values?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
89,560 Total Clicks
Date Range:
Nov 14 — Nov 15
Trending:
Average

Featured Examples

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