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Hybrid Hot Beverages

The Latte Macchiato Cross Drink is the Latest Espresso Addition by Starbucks

— January 5, 2016 — Lifestyle
Cafe chain Starbucks has added an all-new cross drink hybrid to its main menu, dubbed the Latte Macchiato that brings together the most popular elements of both hot beverages. The drink is located in-between a cafe americano and a flat white in terms of milkiness offering a shot of expresso topped with foam.

The Latte Macchiato differs from any Starbucks drink on the current menu by offering a espresso-based beverage topped with little milk and a heavy dollop of whipped foam. The drink is a milky alternative to coffee-oriented beverages such as the americano or doppio, but not as creamy as a caffe latte. It offers an in-between boldness that is ideal for coffee drinkers seeking a drink that is somewhat strong, but not solely focused on overpowering espresso notes.
Trend Themes
1. Hybrid Hot Beverages - The Latte Macchiato cross drink offered by Starbucks represents a new type of hybrid hot beverage, combining two popular types of espresso-based hot drinks into one.
2. Milk Alternatives - The Latte Macchiato offers a unique level of milkiness that goes beyond standard coffee drinks, providing an opportunity for milk alternative brands to create new products for coffee drinkers.
3. Foam Toppings - The heavy dollop of whipped foam on the Latte Macchiato highlights the potential for coffee shops and manufacturers to create unique foam toppings for their hot beverages, providing a new level of texture and flavor for customers.
Industry Implications
1. Coffee Shops - Coffee shops can take advantage of the trend in hybrid hot beverages such as the Latte Macchiato by creating their own unique versions, providing customers with new options and experiences.
2. Dairy Industry - The Latte Macchiato's unique level of milkiness provides an opportunity for dairy companies to market their milk-based products as an ingredient in popular coffee drinks.
3. Beverage Industry - The trend in foam toppings, highlighted by the Latte Macchiato, presents an opportunity for beverage manufacturers to create unique toppings for hot drinks, such as flavored foams or thicker froths.
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