There are dozens of benefits to drinking tea, but now hybrid tea beverages are appearing on the marker in order to help consumers reap the benefits of two types of tea at once. Examples of this include Drunken Meadow's Oocha tea, which is a blend of oolong leaves and matcha.
Aside from the pure health benefits, hybrid tea beverages are coming in fun forms that are carbonated, alcoholic or blended into lemonade and smoothies.
One of the most extreme examples of crossover tea drink is the green tea beer served by the Green Tea Restaurant 1899 Ochanomizu in Japan, which comes in alcoholic and non-alcoholic forms to appeal to beverage lovers on both of the sides that the drink takes inspiration from.
SCORE
5.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 82%
Freshness 8%
