This ginger plum kombucha cocktail is not only delicious, it also helps with digestive health. Created by food blog Le Jus D'Orange as part of the #DrinkTheSummer virtual cocktail party, the alcoholic beverage is one of two concoctions blogger Betty crafted.
Described as smooth, refreshing, tangy and sophisticated, the drink is a nice choice to beat the heat with before the end of the summer arrives. It is fairly easy to make, even with homemade kombucha. You will need tasty ingredients including crushed ice, vodka, dash bitters (preferably citrus flavor), mint, lemon juice and fresh ginger.
While the health benefits of kombucha tea are unsubstantiated, ginger has been used (especially in Chinese medicine) for centuries to alleviate digestive distress and tummy troubles.
Key Themes Behind This Trend
- Gut Health Beverages
- This trend presents an opportunity for beverage companies to create functional beverages that promote gut health and offer a refreshing taste.
- Virtual Cocktail Parties
- The rise of virtual cocktail parties during the pandemic opens up opportunities for online bartending classes, mixology kits, and unique cocktail recipes.
- Homemade Kombucha
- As more people embrace DIY culture, there is a potential for homebrewing and fermentation kits to cater to the growing interest in making kombucha at home.
Where This Applies
- Beverage Industry
- Beverage companies can capitalize on the demand for gut health beverages by creating innovative kombucha cocktails and other functional beverages.
- Online Event Services
- Companies that offer virtual event planning and services can tap into the trend of virtual cocktail parties by providing unique experiences and solutions for hosting online gatherings.
- Homebrewing Supplies
- The DIY trend presents an opportunity for companies that sell homebrewing and fermentation kits to meet the demand for making homemade kombucha and other fermented beverages.
