Trend cluster
Category

Programmable
Play

Generation Z comes to expect open-source gaming.

Open-Source Animating ProgramsSmart Friendship BraceletsApp-Connected Building BlocksCustomizable Gaming PeripheralsCustomizable Platformer Games

Trend

What is the Programmable Play trend?

Programmable Play: The evolution of code literacy goes all the way back to MySpace, when social interaction pushed young Millennials to teach themselves basic code. Minecraft ushered in a new, more advanced iteration of self-taught code for the new generation, causing them to expect the same level of freedom and complexity in all tech.

Trend themes

Themes within the Programmable Play trend

Three behaviours holding the trend together
01

Open-source Gaming

As Generation Z comes to expect open-source gaming, businesses in the gaming industry have an opportunity to create platforms that encourage user customization and collaboration.

02

Customizable Technology

From customizable gaming peripherals to programmable building blocks, there is an increasing demand for technology that can be tailored to personal preferences and individual needs.

03

Smart Wearables for Kids

Wearable technology for kids has emerged as a new market, with programmable smart jewelry and intelligent building blocks offering opportunities for innovation and personalization.

Industry implications

What the Programmable Play trend means for industry

Where the trend changes the playbook
For

Gaming

The gaming industry can tap into the trend of open-source gaming to create platforms that encourage user customization and collaboration.

For

Technology

The growing demand for customizable technology, from gaming peripherals to smart building blocks, presents opportunities for innovation and differentiation within the tech industry.

For

Education

Smart wearable technology for kids, such as programmable friendship bracelets and intelligent building blocks, offers new tools for educators to monitor and encourage cognitive development.

Workshop question

How can your brand empower younger consumers to engage their critical thinking skills?

Trend signals

Trend signals for Programmable Play

Trend score 2.6 out of 10, from popularity 38%, activity 32%, freshness 8%.

Popularity38%
Activity32%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha
  • Gen Z
  • Millennial (not a primary audience)
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Programmable Play trend

6 featured examples from Jun 11, 2014 to Dec 24, 2015
Open-Source Animating Programs
CategoryTech

Open-Source Animating Programs

Film Company Pixar Will Be Releasing a New Animation Software

The open-source animation software disrupts the film production industry by providing independent filmmakers with access to sophisticated animation tools.

Smart Friendship Bracelets
CategoryLife-Stages

Smart Friendship Bracelets

Minecraft Inspired the Programmable Jewelbots for Tween Girls

The collaboration of fashion and technology in Jewelbots presents an opportunity for fashion industry professionals to develop new lines of smart accessories for young girls.

App-Connected Building Blocks
CategoryLife-Stages

App-Connected Building Blocks

playDXTR Smart Building Blocks Track Cognitive Development in Kids

The toy industry can leverage smart building blocks to create innovative products that combine physical play and digital intelligence, enabling cognitive development in children.

Customizable Gaming Peripherals
CategoryTech

Customizable Gaming Peripherals

The Roccat Tyon is Fast, Versatile & Ideal for Tailored Gameplay

There are opportunities for gaming equipment manufacturers to incorporate customizable features, like assignable buttons, in their products.

Customizable Platformer Games
CategoryTech

Customizable Platformer Games

Nintendo's Mario Maker Will Let You Build Your Own Levels

Disruptive innovation opportunity: Creating software tools for game designers to easily develop customizable games and user-friendly level creation interfaces.

Refreshed Classic Games
CategoryTech

Refreshed Classic Games

The Minecraft: Story Mode Game Adds Plot and Characters to a Classic Game

Video game developers can explore updating classic video games and adding characters, plot, and immersive elements to boost player engagement.