After mixed opinions about Starbucks' green holiday cup ran rampant on the Internet, the Starbucks red cup collection may appease some of the people who didn't appreciate the previous design.
The Starbucks brand is a big part of the holiday season and its attempts to make it inclusive for all people are apparent even in this collection. The Starbucks red cup collection features 13 different designs that were chosen by the company from 1,200 artistic submissions it received from 13 different countries around the world. The designs are based in red, illustrated in white and they perfectly embody the holiday season.
These more traditional Starbucks red cups work to appeal to the brand's consumer base and their crowdsourced nature ensures that they are inclusive to people from all backgrounds.