Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Customized
Beverage
At-home beverage receives a multi-functional overhaul.
3.7
Trend score
Trend
What is the Customized Beverage trend?
Customized Beverage: Multi-functional, smart appliances offer people the chance to not only make, but also customize, products they would normally purchase outside of the home. These devices ultimately offer a high-tech method of production that allows consumers to feel in control of the creation of their own goods, and also speaks to customization in the digital age.
Trend themes
Themes within the Customized Beverage trend
Three behaviours holding the trend together01
Smart, multi-functional appliances
The rise of smart, multi-functional appliances offers consumers the chance to create and customize products outside of the home with a high-tech method of production that promotes personal control and customization.
02
Simplified and custom beverage-making
Beverage-making tools that are simple and allow for personalization through fixed ratios or customization tools, such as coffee brewers, cocktail makers, and custom barrique wine bottles, have become popular as consumers seek to recreate coffeehouse and bar experiences at home.
03
Efficiency and portability
Efficient and portable devices like single-serve coffee brewers, handheld soda makers, and compact espresso machines are on trend as more consumers opt for smaller appliances that can be easily stored and taken on-the-go.
Industry implications
What the Customized Beverage trend means for industry
Where the trend changes the playbookFor
Home Appliance
Home appliance manufacturers can leverage the smart appliance trend to develop simple, multi-functional devices that empower consumers to create and customize products outside of commercial settings.
For
Hospitality
Hospitality establishments can utilize beverage-making innovations to create customized and unique beverage experiences for their customers, and expand into retail or franchise operations that promote take-home versions of their drinks.
For
Food and Beverage
Food and beverage businesses can incorporate portable and efficient beverage-making devices into their operations, as well as tap into the desire for simplified and customizable drinks to create and market unique beverage products.
Workshop question
Is there a new product or service your brand can offer that allows consumers to create a customizable commodity?
Trend signals
Trend signals for Customized Beverage
Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%.
Popularity55%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Beverage trend
6 featured examples from Oct 30, 2014 to Oct 26, 2015CategoryLifestyle
Simplified Cocktail Tools
The PANCH Cocktail Key Makes It Easy to DIY Classic Cocktails at Home
Home barware companies can leverage the Cocktail Key as a tool for simplified and accessible cocktail making for consumers.
CategoryArt & Design
Aging Oak Wine Bottles
This Customizable Wine Bottle Mimics the Effect of Aging Wine in Barrels
The wine and spirits industry can benefit from offering customizable aging products to consumers.
CategoryArt & Design
Handheld Soda Makers
The 'Fizzini' Lets You Make Carbonated Drinks at Home with One Compact Device
The portable and compact design of the 'Fizzini' presents opportunities for innovative home appliance solutions.
CategoryArt & Design
Custom Coffee Brewers
The Arist Home Coffee Maker and App Give You Increased Control and Quality
The combination of coffee brewing technology and smartphone integration creates disruptive innovation opportunities for smart home appliances industry.
CategoryLifestyle
Bitter-Free Coffee Brewers
The 'iCoffee Opus' Works with Any K-Cup to Make Bitter-Free Java
Coffee machine manufacturers have the opportunity to create versatile brewing machines that are compatible with any K-cup brand, increasing market demand.
CategoryLifestyle
Custom Coffee Machine Panels
The Nespresso Pixie Clips Allow Consumers to Customize Their Brewers
Manufacturers in the appliance industry who offer options for customization to their products have a chance to stand out in the market and attract more customers.
