In an act to bring Arabic coffee to consumers, Nespresso has launched a 24 carat gold machine that brews pure tasting coffee pods. This extravagant machine is the Swiss brand's newest concept project which aims to bring lavish consumers their ideal cup of coffee using a gold Nespresso machine.
Nespresso's CEO confirmed that the company plans to broaden its product range on behalf of Middle Eastern consumers. The company is highly considering this conceptual idea. The ultimate goal is to have one panel of the existing machine be replaced with a 24 carat gold wall.
The idea originated from consumer suggestions which sparked the brand to come up with this gilded appliance. Nespresso's CEO esplains that "while gold-plated Nespresso machines might be a rarity, the Nestle brand is all about personalization." The entire purpose of these gold-plated coffee pod brewers is to continue to meet consumer demands of those with a taste for luxury.