Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This 24 Carat Gold Nespresso Machine Brews Arabic Coffee Capsules

 - Sep 29, 2015
References: arabianbusiness
In an act to bring Arabic coffee to consumers, Nespresso has launched a 24 carat gold machine that brews pure tasting coffee pods. This extravagant machine is the Swiss brand's newest concept project which aims to bring lavish consumers their ideal cup of coffee using a gold Nespresso machine.

Nespresso's CEO confirmed that the company plans to broaden its product range on behalf of Middle Eastern consumers. The company is highly considering this conceptual idea. The ultimate goal is to have one panel of the existing machine be replaced with a 24 carat gold wall.

The idea originated from consumer suggestions which sparked the brand to come up with this gilded appliance. Nespresso's CEO esplains that "while gold-plated Nespresso machines might be a rarity, the Nestle brand is all about personalization." The entire purpose of these gold-plated coffee pod brewers is to continue to meet consumer demands of those with a taste for luxury.