Nestle recently launched its new coffee brewing device titled the Pixie Clips machine which allows consumers to customize their appliance to their liking. The Pixie Clips machine actually comes with clip-on side panels that allow each machine to be changed and alternated depending on a consumer's preference.
The machine lets consumers pick from 12 different color and texture options and to create customized pallets. These sidings will then easily clip onto the machine's exterior walls. With options ranging from matte red to metallic gold, the brand has created a color scheme that a variety of consumers will enjoy.
Nestle's ultimate goal is to create Nespresso machines that suit each consumer's aesthetic values. By allowing consumers to have options, Nestle creates personalized coffee makers that encourage coffee lovers to brew their very own cup at home rather than opting for a store-bought option.