Brands add creative features into their packaging for functional value
Implications - Taking environmental awareness into account, brands are turning to multi-functional packing designs to limit waste. Offering hidden features and customized shapes that allow consumers to fulfill different tasks, this approach is not only eco-efficient, but also serves to delight consumers through unexpected design.
Workshop Question - How would you create a brand image that provides consumers with an unexpected view of your brand?
Trend Themes
1. Multi-functional Packaging - Brands are turning to multi-functional packing designs to limit waste, and are adding hidden features and customized shapes that allow consumers to fulfill different tasks.
2. Sustainable Packaging - Innovative brands are using materials that are recyclable and biodegradable, and are minimizing the amount of packaging they use to achieve sustainability.
3. Interactive Packaging - Packaging that encourages consumer interaction through augmented reality, lighting up, or offering deals is becoming more prevalent and engaging.
Industry Implications
1. Food and Beverage Industry - Innovative packaging designs for food and beverages are providing convenience for on-the-go consumption and creative ways to minimize food waste.
2. Beauty and Cosmetics Industry - Multi-functional packaging designs in the beauty and cosmetics industry are an engaging and space-saving solution for consumers, and sustainable packaging is becoming more prevalent.
3. Home and Cleaning Industry - Water-activated cleaning products, as well as multi-functional, sustainable packaging, are reducing waste and providing environmentally-friendly cleaning solutions for consumers.
