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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Double Duty Packaging

Brands add creative features into their packaging for functional value

Implications - Taking environmental awareness into account, brands are turning to multi-functional packing designs to limit waste. Offering hidden features and customized shapes that allow consumers to fulfill different tasks, this approach is not only eco-efficient, but also serves to delight consumers through unexpected design.
Workshop Question — How would you create a brand image that provides consumers with an unexpected view of your brand?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 89 Examples:
416,878 Total Clicks
Date Range:
May 15 — Sep 16
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Portable Food Pouches
Portable Food Pouches
Excelsior Created a Line of On-The-Go Pouches for Portable Meals
The packaging innovator Excelsior recently developed on-the-go pouches that can be used for eating portable meals. With a growing number of consumers eating meals on the go, there is a growing... MORE
Dual-Role Labels
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
Completely unexpected and uncommonly convenient, an oil spout can be made out of a label. Designer Alessia Sistori dreamed up a unique and wonderfully functional idea for her Olio D’Oliva... MORE
Utensil-Packaged Flower Seeds
Utensil-Packaged Flower Seeds
This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
Designer Ragini Sahai has created a clever way to package flower seeds inspired by the idea of an eating utensil—a spoon. The ‘Seedspoon’ is essentially a wooden spoon that... MORE
Multifunctional Wine Boxes
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
Created for the brand by Nutcreatives, the Viajes de un Catador box wine packaging focuses on being as multifunctional as possible. Featuring a series of diamond-shaped folds, the packaging features... MORE
Multifaceted Fast Food Packaging
Multifaceted Fast Food Packaging
Surf'n'Fries to Go Packaging is Floral and Multifunctional
Fast food is meant to be enjoyed anywhere a customer wants, so the Surf’n'Fries to go packaging is intended to help support this notion. Designed by Zambelli Brand Design, the packaging... MORE
Interactive Mint Packaging
Interactive Mint Packaging
The Lumijoy Packaging is Fun and Interactive for the Consumer
Students Jehremy Harris and Aditi Soni recently came up with a new packaging concept called ‘Lumijoy’ for the popular mint brand Mentos. Inspired by the brand’s Hindi tagline, the... MORE
Water-Activated Cleaners
Water-Activated Cleaners
Splosh Lets Consumers Take on the Task of Diluting its Product with Water
Splosh imagines what cleaning routines might be like if water, unnecessary packaging and supermarkets were removed from the point at which a consumer acquires a product. Rather than supplying a... MORE
Two-In-One Cosmetic Tubes
Two-In-One Cosmetic Tubes
This Momo Dodo Makeup Container Includes Cream, Concealer and a Mirror
In a single package, this multifunctional makeup container from K-Beauty’s Momo Dodo brand provides two products and a tool for applying them. The main product, a long-lasting BB cream... MORE
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
At the International Production and Processing Expo this year, Bemis North America showed off some systems to help brands create an interactive package for products. One cloud-based technology makes... MORE
Planet-Supporting Ice Creams
Planet-Supporting Ice Creams
These New Three Twins Ice Cream Treats Give Back to the Planet
These new Three Twins Ice Cream treats give back to the planet by being involved with such initiatives as One Percent For The Planet to make them a feel good product to enjoy. The new ice cream... MORE

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Artisanal Vegan Ice Creams
Artisanal Vegan Ice Creams
The Häagen-Dazs Non-Dairy Ice Creams Feature Four New Flavors
play_circle_filled Maple-Flavored Marshmallows
Maple-Flavored Marshmallows
President's Choice Launched a Unique Marshmallow Flavor for Canada 150
Savory Ice Cream Sandwiches
Savory Ice Cream Sandwiches
Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150
Citrusy Avocado Yogurts
Citrusy Avocado Yogurts
Trader Joe's Launched a Greek Whole Milk Yogurt with an Avocado Flavor
Retro-Branded Ice Creams
Retro-Branded Ice Creams
Van Leeuwen Artisan Ice Cream Draws on Iconic Imagery for its Branding
Americana Chocolate Sets
Americana Chocolate Sets
Stateside Treat Emporium's American Chocolates Embrace Classic Flavors
Ice Cream-Filled Watermelons
Ice Cream-Filled Watermelons
Tokyo's Dominique Ansel Bakery is Selling 'What-a-Melon Soft Serve'
Milkshake-Sundae Hybrids
Milkshake-Sundae Hybrids
Baskin Robbins is Offering a Milkshake and Sundae Combination
Boxed Sundae Bowls
Boxed Sundae Bowls
This Unique State Fair Food is Served in a Cracker Jack Box
Frozen Fruit Smoothie Kits
Frozen Fruit Smoothie Kits
The 'SER!OUS' Smoothies Packaging is Focused on Convenience
Portioned Kids' Meals
Portioned Kids' Meals
'Little Dish' Offers Healthy Small Meals for Children
Biodegradable Plastic Wrap Alternatives
Biodegradable Plastic Wrap Alternatives
This Edible Film Packaging is Made from a Milk Protein
Sealable Bag Storage Systems
Sealable Bag Storage Systems
The Zip n Store Rack is a Compact Way to Organize Food in Ziplocks
Teapot-Shaped Mint Packages
Teapot-Shaped Mint Packages
Sencha Naturals 'Tip'N'Try Teapot' Cleverly Shows Off Green Tea Mints
Gourmet Mint Packets
Gourmet Mint Packets
Project 7 Packages Its Breath Mints in Resealable Packs of 12
Food Waste Pasta Packaging
Food Waste Pasta Packaging
These Pasta Boxes are Made from Salvaged Food Waste
Microwavable Grilled Cheese Sandwiches
Microwavable Grilled Cheese Sandwiches
This Pre-Packaged Sandwich Can Be Cooked in the Microwave
Stylish Canned Goods
Stylish Canned Goods
The Black Bear Packaging is a Huge Departure from Similar Brand Designs
Leak-Proof Paper Packaging
Leak-Proof Paper Packaging
The Bosch x BillerudKorsnäs Sealed Paper Packaging is Revolutionary
Grown-Up Burger Toppings
Grown-Up Burger Toppings
McDonald's Australia is Now Offering Tasmanian Brie and Grilled Haloumi
Complimentary Vitamin Pop-Ups
Complimentary Vitamin Pop-Ups
The Fast Food Aid In Tokyo Provides Free Vitamins To Take-Out Diners
Fast Food Restaurant Saunas
Fast Food Restaurant Saunas
This Burger King Restaurant in Finland Has an In-Store Sauna
Sugary Pizza Cakes
Sugary Pizza Cakes
This Hybrid Recipe Turns the Savory Fast Food Pie into a Decadent Torte
Tie-Dye Pancake Recipes
Tie-Dye Pancake Recipes
Diner By the Sea Offers Vibrant Technicolor Flapjacks for Diners to Enjoy
Eco-Friendly Tortilla Bowls
Eco-Friendly Tortilla Bowls
KFC India is Testing an Edible Bowl for Environmental Purposes
Decadent Everything Burgers
Decadent Everything Burgers
This Japanese Sandwich Comes with Extravagant Americanized Garnishes
Vegan Fast Food Burgers
Vegan Fast Food Burgers
Wendy's is Offering a Vegan-Friendly Sandwich With a Black Bean Patty
Beach Ball Soda Bottles
Beach Ball Soda Bottles
Tomislav Zvonaric's Pepsi Packaging Concept is Fun and Functional
Fruit-Topped Juice Bottles
Fruit-Topped Juice Bottles
Siya's Juice Packaging System Emphasizes Freshness
Lactose-Free Coffee Cups
Lactose-Free Coffee Cups
This Portable Iced Coffee Cup from Landessa is Made Without Lactose
Boozy Baking Mixes
Boozy Baking Mixes
The Boardwalk Food Company Suggests Creative Ways to Bake with Beer
Portable Planting Kits
Portable Planting Kits
The Tierra Selva Kit Lets Users Create a DIY Herb Garden
See-Thru Soup Packaging
See-Thru Soup Packaging
The New Campbell's Soup Containers are Clear to Convey Freshness
Cook-In Meat Packaging
Cook-In Meat Packaging
Tony Roma's BBQ Meat Packages Transform into Cooking Equipment
Dual-Image Dessert Packaging
Dual-Image Dessert Packaging
The Nonni's Foods Biscotti Store Packages Focus on Freshness
Waterproof Gum Carriers
Waterproof Gum Carriers
The 'Chewmate' is a Clip-On Gum Container to Ensures Gum Stays Fresh
Liquid Mint Dispensers
Liquid Mint Dispensers
Momints' Mint Tube Packaging Securely Transports Gel-Filled Liquid Capsules
Eco-Friendly Mint Tubes
Eco-Friendly Mint Tubes
Sencha Naturals' Mint Containers are Easy on the Environment
Male Model Lipstick Ads
Male Model Lipstick Ads
This Brand Used a Bearded Model to Showcase Its Latest Lipstick
Songstress Makeup Agencies
Songstress Makeup Agencies
Singer Rihanna is Collaborating on a Beauty Firm Known as Fr8me
Vampy Holiday Makeup Collections
Vampy Holiday Makeup Collections
The 'Vamp Attitude' Line is Inspired by an Iconic Nail Polish
Latina Popstar Makeup Campaigns
Latina Popstar Makeup Campaigns
This YouTube Star is One of the Newest Faces of 'Covergirl'
Long-Lasting Fashion Lipsticks
Long-Lasting Fashion Lipsticks
Clothing Brand H&M's Velvet Lip Cream Has Incredible Staying Power
Subscription Box Beauty Lines
Subscription Box Beauty Lines
This Subscription Service is Launching Its Own Cosmetics Collection
Pop Art Fashion Campaigns
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Retailer Aizone's Ads Brings to Life the Work of Roy Lichtenstein
Granulated Makeup Packaging
Granulated Makeup Packaging
These Cosmetic Labels Use a Sugar-Mimicking Geometric Pattern
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This Avon Ad Features Employees and Brand Ambassadors of All Ages
Multipurpose Laundry Detergents
Multipurpose Laundry Detergents
Method's 4X Concentrated Detergent Doubles as a Soak for Stains
Concentrated Cleaning Pods
Concentrated Cleaning Pods
JAWS' Household Cleaning Product Comes with Attached Concentrate Pods
Upcycled Cleaning Concentrates
Upcycled Cleaning Concentrates
The Mrs. Jones' Soapbox Cleaning Concentrate is Quickly Replenished
Refillable Cleaning Bottles
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Hospital-Friendly Disinfectants
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DiffX is Targeted Towards Use in Medical Care Facilities
Herb-Infused Concentrated Cleaners
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Mrs Meyer's Basil Multi-Surface Concentrate is Earth-Friendly
play_circle_filled Superhero-Inspired Soap
Superhero-Inspired Soap
This Bath Foam Soap for Kids Turns Bath Time in Play-Time
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Paint Can Gardening Pots
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Cleansing Produce Packaging
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Prideful Ice Cream
Prideful Ice Cream
Three Twins Ice Cream Introduces a Range of Flavors for LGBTQ Pride
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'Colors Of Rio N°21 Soap' Uses Exotic & Playful Soap Packages
Floral Juice Packaging
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'Gestus Juice' Blends Fruit and Flowers in its Labels for a Fresh Look
Flavor-Transforming Sweets
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Tic Tac Mixers Boast a Dynamic Range of Enticing Packaging
Despicably Adorable Mints
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The Limited Edition Tic Tac Minions is Released to Celebrate the Movie
Wide-Eye Labels
Wide-Eye Labels
Hi Olive Oil Packaging Looks Deep Into the Soul of the Consumer to Engage
Eco Spray Containers
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Resourceful Replenish Packaging was Designed for Continuous Reuse
Botanical Party Decor
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These Tissue Paper Flowers Can Be Used as Gift or Decor Accents
Brand-Blurring Headsets
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Brand Killer is a Wearable Device That Gets Rid of Big Corporate Logos
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Artful Sugarless Sweets
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World-Changing Gum
The Sugar-Free Chewing Gum From Project 7 Benefits Seven Different Causes
Postal Wine Packaging
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
Coordinated Salad Bowls
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Bright Bites' Salad Bowls Match the Vibrancy of the Ingredients Inside
Exotic Tea Mints
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Sencha Naturals' Green Tea Mints Mix in Exotic Ingredients from Around the World
Artful Metropass Apps
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The NYC METRO AR-T App Turns the Commuter Card into a Canvas
Blossoming Tea Packaging
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The Te Quiero Tea Packaging Design Opens Up Like a Flower
play_circle_filled Upcycled Bottle Lamps
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NutCreatives Turns Old Materials into Functional Illuminators
Undressed Oil Packaging
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Creteleon Olive Oil Bottle Comes with a Sheath Perfect for Gifting
World Cup Fry Packaging
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McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
Miniature Interactive Soda Bottles
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The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
Masterpiece Product Marketing
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Claramunt Olive Oil Packaging Embodies the Image of a Work of Art
Colorful Hand-Scrawled Branding
Colorful Hand-Scrawled Branding
Valtida Piccola Olive Oil Packaging Highlights Handmade Production
Package-Spotlighting Paintings
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These Spiros Halaris Aesop Illustrations are Detail-Oriented
Bagged Bottle Branding
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Didino Olive Oil Packaging References the Harvest of the Pitted Fruit
play_circle_filled Scannable Public Libraries
Scannable Public Libraries
Projekt Ingeborg Seeks to Bring Classic Literature to Everyday Citizens
Mustache-Mocking Cups
Mustache-Mocking Cups
Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair
Fragranced Floral Covers
Fragranced Floral Covers
Stimulate Your Senses with Gardeners’ World Scratch-and-Sniff Scent
Ancient Character Packaging
Ancient Character Packaging
The Etesian Gold Olive Oil Bottles Sport a Historic Greek Symbol
Celestial Circular Bottles
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5 Olive Oil Packaging Exudes the Perfection of its Contents
play_circle_filled Monster Busting Phone Apps
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The Vodafone Buffer Busters Turns Your City into a Video Game
Earthy Bottle Branding
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Alboredes Olive Oil Packaging References the Land that Bore it
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Symbolic Extract Branding
Greek Extra Virgin Olive Oil Packaging is Simple and Scrupulous