Double Duty Packaging

Brands add creative features into their packaging for functional value

Implications - Taking environmental awareness into account, brands are turning to multi-functional packing designs to limit waste. Offering hidden features and customized shapes that allow consumers to fulfill different tasks, this approach is not only eco-efficient, but also serves to delight consumers through unexpected design.
SCORE 7.4
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241,518 Total Clicks
May 15 - Sep 16
This Year and V. Hot
MarketingBranding
Featured Examples
Portable Food Pouches - Excelsior Created a Line of On-The-Go Pouches for Portable Meals
SCORE 8.2
This Year and Hot 5,831 Clicks Pub: Sep 14, 16
Portable Food Pouches
Excelsior Created a Line of On-The-Go Pouches for Portable Meals
The packaging innovator Excelsior recently developed on-the-go pouches that can be used for eating portable meals. With a growing number of consumers eating meals on the go, there is a growing... [More]
Dual-Role Labels - The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
SCORE 7
Warm 11,485 Clicks Pub: May 29, 15
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
Completely unexpected and uncommonly convenient, an oil spout can be made out of a label. Designer Alessia Sistori dreamed up a unique and wonderfully functional idea for her Olio D’Oliva... [More]
Utensil-Packaged Flower Seeds - This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
SCORE 6.6
Warm 8,335 Clicks Pub: Jul 2, 15
Utensil-Packaged Flower Seeds
This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
Designer Ragini Sahai has created a clever way to package flower seeds inspired by the idea of an eating utensil—a spoon. The ‘Seedspoon’ is essentially a wooden spoon that... [More]
Multifunctional Wine Boxes - The Viajes de un Catador Box Wine Packaging is for Storage and Serving
SCORE 7.1
Warm 3,109 Clicks Pub: Apr 26, 16
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
Created for the brand by Nutcreatives, the Viajes de un Catador box wine packaging focuses on being as multifunctional as possible. Featuring a series of diamond-shaped folds, the packaging features... [More]
Multifaceted Fast Food Packaging - Surf'n'Fries to Go Packaging is Floral and Multifunctional
SCORE 6.9
Warm 5,431 Clicks Pub: May 19, 16
Multifaceted Fast Food Packaging
Surf'n'Fries to Go Packaging is Floral and Multifunctional
Fast food is meant to be enjoyed anywhere a customer wants, so the Surf’n'Fries to go packaging is intended to help support this notion. Designed by Zambelli Brand Design, the packaging... [More]
Interactive Mint Packaging - The Lumijoy Packaging is Fun and Interactive for the Consumer
SCORE 6
Warm 1,194 Clicks Pub: Aug 10, 16
Interactive Mint Packaging
The Lumijoy Packaging is Fun and Interactive for the Consumer
Students Jehremy Harris and Aditi Soni recently came up with a new packaging concept called ‘Lumijoy’ for the popular mint brand Mentos. Inspired by the brand’s Hindi tagline, the... [More]
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