The earth is the best supplier of natural care products, but it's up to consumers to implement and advocate the use of these alternatives to store-bought goods. Although there are many brands producing eco-friendly cleaning and care products, there is hardly anything better than completely making your own from scratch using simple ingredients like lemon and vinegar. In order to show what good nature can do, WWF created an initiative called 'just.'
just showcases a range of natural alternatives for cleaning and self-care, using recycled and biodegradable packaging to encase goodness that is supplied by nature.
This WWF initiative is also supported by a microsite where conscious consumers can pick up a few tips for making their own shoe polish using a banana, insect repellent using an orange and pleasing laundry scents using baking soda and basil.