The benefit of having a boutique business is that it allows the owner the opportunity to present her products with lovely details. Didino Olive Oil packaging goes beyond the mass-manufactured bottle and begins to tell the story of the man behind the goods.
Manasteriotti Maric was approached to develop the elegant brand communication strategy. Working with a woman still invested in her grandfather's business, the creatives conceived a contemporary yet nostalgic visual identity for the product.
The name of the brand can be translated to "Grandpa's" and the extended N in the crisp typeface signifies his cane. There are clarity and fluidity to the characters that references the liquid contents in a modern way. To complete the image, the jute-like fabric sack of Didino Olive Oil packaging alludes to the traditional harvesting bags used in the groves by granddad.
Why This Trend Is Growing
- Boutique Branding
- Opportunity for boutique businesses to create unique and personalized brand communication strategies.
- Contemporary Nostalgia
- Trend of blending modern visual identities with nostalgic elements to create a sense of authenticity.
- Storytelling Packaging
- Increasing use of packaging to tell the story behind the product and connect with consumers on a deeper level.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to differentiate their products through unique packaging and brand communication strategies.
- Design and Marketing
- Growing demand for creative professionals in the design and marketing industry to develop visually appealing and authentic brand identities.
- Retail and E-commerce
- Opportunity for retail and e-commerce businesses to enhance the customer experience through storytelling packaging that creates an emotional connection.
