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Bagged Bottle Branding

Didino Olive Oil Packaging References the Harvest of the Pitted Fruit

— September 8, 2012 — Lifestyle
The benefit of having a boutique business is that it allows the owner the opportunity to present her products with lovely details. Didino Olive Oil packaging goes beyond the mass-manufactured bottle and begins to tell the story of the man behind the goods.

Manasteriotti Maric was approached to develop the elegant brand communication strategy. Working with a woman still invested in her grandfather's business, the creatives conceived a contemporary yet nostalgic visual identity for the product.

The name of the brand can be translated to "Grandpa's" and the extended N in the crisp typeface signifies his cane. There are clarity and fluidity to the characters that references the liquid contents in a modern way. To complete the image, the jute-like fabric sack of Didino Olive Oil packaging alludes to the traditional harvesting bags used in the groves by granddad.
Trend Themes
1. Boutique Branding - Opportunity for boutique businesses to create unique and personalized brand communication strategies.
2. Contemporary Nostalgia - Trend of blending modern visual identities with nostalgic elements to create a sense of authenticity.
3. Storytelling Packaging - Increasing use of packaging to tell the story behind the product and connect with consumers on a deeper level.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to differentiate their products through unique packaging and brand communication strategies.
2. Design and Marketing - Growing demand for creative professionals in the design and marketing industry to develop visually appealing and authentic brand identities.
3. Retail and E-commerce - Opportunity for retail and e-commerce businesses to enhance the customer experience through storytelling packaging that creates an emotional connection.
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