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Masterpiece Product Marketing

Claramunt Olive Oil Packaging Embodies the Image of a Work of Art

— April 24, 2013 — Marketing
How does one best communicate the great quality and value of a consumable product? Well, Claramunt Olive Oil packaging employs an intelligent and unique strategy that likens each vessel to an artistic masterpiece. The Isabel Cabello Studio took the four varieties of extra virgin olive oil and branded them with unique graphics that are significantly more expressive than what you're accustomed to seeing.

Inspired by a different famous Spanish painter, each bottle is primed as a white canvas and comes to feature evocative brushstrokes, forms and colors. Every one of them is likened to an elaborately framed painting so that the consumer understands the symbolic strategy. Claramunt Olive Oil packaging consists of four flasks, held together in an opulent base that looks like a segment of a gilded frame.
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