Nowadays, it's easy to assume that surprisingly few humans (compared to machines) come in contact with the edible items that you buy at the grocery store. It is then the task of brand identity designers to employ emphasis when a more intimate means of production has been undertaken. Such is the goal of Valtida Piccola Olive Oil packaging.
Bruketa&Zinic OM of Croatia opted for a loose handwritten typeface to cover nearly the entire surface of the white label. This gives the product a casual appearance, and less so like it was spat out on the assembly line. The colors chosen for Valtida Piccola Olive Oil packaging also reference the natural pigments found about olive trees.
Why This Trend Is Growing
- Handwritten Branding
- Opportunity for brands to create a more personal and intimate connection with consumers by showcasing a more handmade approach to production through the use of handwritten branding.
- Natural Pigments in Packaging
- Opportunity for brands to utilize the natural color palette of their product to inform their packaging design and highlight the natural ingredients used in production.
- Casual Packaging Design
- Opportunity for brands to move away from traditional, polished packaging designs and embrace a more casual and approachable aesthetic through the use of loose handwritten typefaces and playful color schemes.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage brands to differentiate themselves by highlighting a more artisanal approach to production through the use of handwritten branding and natural pigments in packaging design.
- Personal Care
- Opportunity for personal care brands to showcase the natural ingredients used in their products and create a more personal connection with consumers through the use of casual and approachable packaging design.
- Home Goods
- Opportunity for home goods brands to highlight the natural ingredients used in their products and create a more personal and intimate connection with consumers through the use of handwritten branding and playful color schemes in packaging design.
